Concentrates in South Korea is set to maintain slow and stable off-trade RTD volume declines throughout the forecast period, although sales will continue to be higher than the pre-pandemic level. Although an increasing number of consumers are expected to move to more convenient RTD options, a high number will continue to seek out concentrates for their cost-effectiveness, and there is still an opportunity to expand the range of products available, particularly those with a health and wellness focus.
Given the strength of retail e-commerce in concentrates in South Korea, securing a strong online presence will be critical for brands looking to thrive in this space. Companies are expected to invest in digital marketing strategies which effectively target health-conscious consumers, using data analytics to tailor their messaging and reach specific demographic groups.
With increasing awareness of mental health and cognitive wellbeing in South Korea, there is an opportunity to develop concentrates specifically designed to support mental wellness and brain health. This could include formulations with ingredients known for their cognitive benefits, such as nootropics, adaptogens, and other natural compounds that enhance focus, memory, and stress management.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsThis report originates from Passport, our Concentrates research and analysis database.
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