Consumer Electronics in Argentina

July 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Argentina?
  • Which are the leading brands in Argentina?
  • How are products distributed in Argentina?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Electronics in Argentina

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Argentina

KEY DATA FINDINGS

Economic crisis impact on sales
Import issues and the evolution of continuous system technology in printers
HP's declining influence amidst stable competitors
Local brands to benefit from import tariffs and Cuota simple programme
Samsung's emergence as a major player in laptops
Shift from desktops to laptops continues
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

In-Car Entertainment in Argentina

KEY DATA FINDINGS

Continued decline in in-car entertainment sales
Smartphones' portability undermines in-car entertainment segments
High competition in in-dash media players and in-car speakers markets
Changing lifestyles and their impact on in-car entertainment
Garmin's monopoly in in-car navigation due to lack of competition
Smartphone navigation capabilities continue to eclipse dedicated GPS devices
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

Home Audio and Cinema in Argentina

KEY DATA FINDINGS

Economic crisis and shifting consumption patterns impact the market
Impact of bureaucratic barriers on home audio and cinema imports
Presence of major brands in home audio and cinema
Digital content streaming: A double-edged sword for home cinema
Soundbars drive growth in home cinema and speakers systems
Cuota Simple financing programme mitigates market decline
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

Home Video in Argentina

KEY DATA FINDINGS

Steep decline not attributable to high base of comparison
Economic downturn pauses uptrend in higher-end TVs
Philips leads in brand popularity but local players excel in aggregated sales
Economic expansion and financing will drive recovery
Average unit price to increase over the forecast period
Hypermarkets and supermarkets as key distribution channels
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

Headphones in Argentina

KEY DATA FINDINGS

Headphones remained the sole product area to post growth rates during the period
Online shopping platforms boost sales among retailers
Fragmented competitive landscape
Consumers’ awareness, compatibility with smartwatches, and sports enthusiasts will support growth
TWS earbuds will continue replacing other headphone categories
Both entry-level and high-end TWS earbuds expected to perform well
Table 66 Sales of Headphones by Category: Volume 2019-2024
Table 67 Sales of Headphones by Category: Value 2019-2024
Table 68 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 69 Sales of Headphones by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Headphones: % Volume 2020-2024
Table 71 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 72 Distribution of Headphones by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 74 Forecast Sales of Headphones by Category: Value 2024-2029
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

Imaging Devices in Argentina

KEY DATA FINDINGS

More than a decade of decline
Official and informal exchange rate gap affected sales
Sony strengthened its solid leadership
Improved cameras in smartphones will negative affect sales of imaging devices
High-end models will push up the average unit price of digital cameras
Innovative action cameras will mitigate the decline in sales of camcorders
Table 77 Sales of Imaging Devices by Category: Volume 2019-2024
Table 78 Sales of Imaging Devices by Category: Value 2019-2024
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 80 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 83 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 85 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

Mobile Phones in Argentina

KEY DATA FINDINGS

Currency devaluation triggered smuggling
Economic recession and smuggling hampered sales and strengthened entry-level models
Motorola slightly narrowed its gap with Samsung
Lifting of bureaucratic restrictions will not damage local production
Moderated growth unless technological disruption appears
New Cuota simple financing programme will play as a positive driver
Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

Portable Players in Argentina

KEY DATA FINDINGS

Wireless speakers’ negative performance pulled down the macro category
Portable multimedia players continued crumbling in 2024
Atomised category with renowned brands in wireless speakers
Wireless speakers will return to an uptrend over the forecast period
Amazon is the only serious player in e-readers in Argentina
Smart wearables will deliver the final blow to portable multimedia players
Table 101 Sales of Portable Players by Category: Volume 2019-2024
Table 102 Sales of Portable Players by Category: Value 2019-2024
Table 103 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 104 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 106 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 107 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 109 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

Wearable Electronics in Argentina

KEY DATA FINDINGS

Imports bureaucratic restrictions paused rocketing uptrend
E-commerce stood as the great distribution ally of the category
Xiaomi and Garmin lead the main sub-categories
Strong rebound in 2025
Sports enthusiasts stand as the main consumers
Ecosystem’s business strategy will benefit wearable electronics
Table 112 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 113 Sales of Wearable Electronics by Category: Value 2019-2024
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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