Consumer Electronics in Nigeria

July 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Nigeria?
  • Which are the leading brands in Nigeria?
  • How are products distributed in Nigeria?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Electronics in Nigeria

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Nigeria

KEY DATA FINDINGS

Prolonged replacement cycles due to economic pressures
Business and private demand drive sales
Hewlett-Packard's leadership and product visibility
Consistent growth of laptops expected
Rising interest in gaming fuels monitor sales
Smartphone innovation to impact tablet sales
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

In-Car Entertainment in Nigeria

KEY DATA FINDINGS

Decline in in-car navigation due to multifunctional devices
Impact of rising costs on in-car speaker sales
Established brands lose market share to cheaper alternatives
In-dash media players: A beacon in a declining market
Rising used car sales to boost in-car entertainment demand
Continued decline of in-car navigation systems
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

Home Audio and Cinema in Nigeria

KEY DATA FINDINGS

Inflationary pressures affect home audio and cinema systems
LG maintains leadership amidst challenges
Technological advancements influence consumer preferences
Overall decline expected in home audio and cinema
Emergence of cheaper alternative brands
In-store retail dominance to continue
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

Home Video in Nigeria

KEY DATA FINDINGS

Economic and geo-political pressures dampen growth in home video
Hisense leads with affordable televisions
Decline of video players due to changing consumer preferences
Strong growth predicted for LCD TVs
Highly competitive environment driven by AI innovations
Rising popularity of OLED TVs
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

Headphones in Nigeria

KEY DATA FINDINGS

Shift to mass headphone brands as purchasing power decreases
Oraimo leads headphones due to competitive prices
Celebrity brand ambassadors help drive growth of headphones
The increased use of gyms and fitness centres will boost demand for headphones
E-commerce and social media will help drive sales within headphones
TWS earbuds expected to drive growth within the category
Table 66 Sales of Headphones by Category: Volume 2019-2024
Table 67 Sales of Headphones by Category: Value 2019-2024
Table 68 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 69 Sales of Headphones by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Headphones: % Volume 2020-2024
Table 71 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 72 Distribution of Headphones by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 74 Forecast Sales of Headphones by Category: Value 2024-2029
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

Imaging Devices in Nigeria

KEY DATA FINDINGS

Price increases leading to decline in demand for imaging devices
Canon and Nikon lead due to quality and affordability
Increased smartphone penetration negatively impacts imaging devices
Continued decline of digital cameras expected
Canon and Nikon to maintain dominance
E-commerce to boost sales for less established brands
Table 77 Sales of Imaging Devices by Category: Volume 2019-2024
Table 78 Sales of Imaging Devices by Category: Value 2019-2024
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 80 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 83 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 85 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

Mobile Phones in Nigeria

KEY DATA FINDINGS

Smartphones remain popular for both personal and business functions
Inflationary pressures increase promotional activities within smartphones
Transsion Holdings dominates mobile phones
Smartphones will continue to take over from feature phones
Smartphones with AI and 5G capabilities will continue to grow in the future
E-commerce will continue to be an important channel for smartphones
Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

Portable Players in Nigeria

KEY DATA FINDINGS

Inconsistent power supply drives growth of portable players
Brands offering products at different price points fare well
Growing young population drives growth of wireless speakers
Social gatherings expected to increase demand for wireless speakers
Increased smartphone and wireless speaker penetration will lead to decline of other portable devices
Generic Chinese brands expected to drive future growth
Table 101 Sales of Portable Players by Category: Volume 2019-2024
Table 102 Sales of Portable Players by Category: Value 2019-2024
Table 103 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 104 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 106 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 107 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 109 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

Wearable Electronics in Nigeria

KEY DATA FINDINGS

Health and wellness continue to boost demand for wearables
Oraimo leads wearables electronics
E-commerce dominates distribution thanks to wide product offering and specific customer base
Health and wellness trend will continue to drive sales
Cheaper alternative brands will continue to penetrate wearable electronics
E-commerce channel will prove important for the growth of wearables
Table 112 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 113 Sales of Wearable Electronics by Category: Value 2019-2024
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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