Costco Wholesale Corp in Retail

June 2025

Costco remains the global leader in warehouse clubs, driven by its efficient business model, strong member loyalty and the growing cultural relevance of its beloved private label, Kirkland Signature. While its digital transformation and international expansion have been cautious, recent investments signal a strategic shift. With rising global demand and evolving consumer expectations, Costco’s ability to balance scale, simplicity and value will define its next phase of growth.

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Overview:

Euromonitor International's report on Costco Wholesale Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retail market and the global economy. Company and market share data provide a detailed look at the financial position of Costco Wholesale Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Costco Wholesale Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Costco Wholesale Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retail research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Costco Wholesale Corp’s global footprint
Company overview
Growth decomposition
Costco’s membership fees act as a reliable engine for growth
Exposure to growth
Projected rankings
The Costco model is under pressure as tariffs threaten a third of its products
Relative performance
Competitor overlap
The warehouse war heats up as Sam’s Club doubles down on experience and expansion
Amazon’s loyalty and private label playbook stands as a strategic challenge for Costco
Costco’s retail media strategy prioritises member trust over monetisation
Costco’s commitment to DEI is now a strategic differentiator
Costco’s unified private label powerhouse
Raising the Bar: Kirkland Signature in the liquor aisle
The enduring power of Kirkland’s rotisserie chicken
Kirkland’s strategic price reductions reinforce its message of value
Driving value through smarter sourcing and packaging
Kirkland Signature’s cultural resonance beyond the aisles
Costco’s top markets by e-commerce sales
How Costco adapts its e-commerce model for global markets
Scaling value in a digital-first world
Rising demand for free shipping challenges the viability of Costco’s delivery model
Costco relaunches its app as it takes steps in omnichannel
Costco’s cautious approach to kerbside convenience
In the UK, Costco offers an online-only membership
Costco embraces Buy Now, Pay Later in the US amid economic uncertainty
Costco’s sales in select markets outside of the US
Costco expands its global footprint
What makes Costco’s global expansion work
Costco's Asia expansion is grounded in loyalty and localisation
Recommendations for growth
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Channels: Helping you understand where and how consumers shop

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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