Debit Cards in Turkey

January 2025
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Debit Card Transactions industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Debit Card Transactions in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Debit Card Transactions in Turkey?
  • What are the major trends key to understanding Debit Card Transactions in Turkey?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

KEY DATA FINDINGS

Rising number of credit cards and transactions
Credit cards take on personal consumer loans
Extensive new credit card regulations emerge in 2024
Credit card debt likely to reduce over the forecast period
Credit cards shift towards secure and digital payments
Rise of exclusive services is attractive to affluent consumers
Table 1 Credit Cards: Number of Cards in Circulation 2019-2024
Table 2 Credit Cards Transactions 2019-2024
Table 3 Credit Cards in Circulation: % Growth 2019-2024
Table 4 Credit Cards Transactions: % Growth 2019-2024
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 6 Commercial Credit Cards Transactions 2019-2024
Table 7 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 8 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 9 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 10 Personal Credit Cards Transactions 2019-2024
Table 11 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 12 Personal Credit Cards Transactions: % Growth 2019-2024
Table 13 Credit Cards: Number of Cards by Issuer 2019-2023
Table 14 Credit Cards: Number of Cards by Operator 2019-2023
Table 15 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 16 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 18 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 21 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 22 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 26 Forecast Credit Cards Transactions 2024-2029
Table 27 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 28 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 30 Forecast Commercial Credit Cards Transactions 2024-2029
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 34 Forecast Personal Credit Cards Transactions 2024-2029
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2024-2029

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

KEY DATA FINDINGS

Solid growth momentum for debit cards in Turkey
Security measures are a key focus in 2024
Debit cards have become increasingly popular on campus
Promotion of debit cards alongside credit applications will support category growth
Debit card accounts with small credit balances attract consumers
Higher debit card usage among younger generations
Table 37 Debit Cards: Number of Cards in Circulation 2019-2024
Table 38 Debit Cards Transactions 2019-2024
Table 39 Debit Cards in Circulation: % Growth 2019-2024
Table 40 Debit Cards Transactions: % Growth 2019-2024
Table 41 Debit Cards: Number of Cards by Issuer 2019-2023
Table 42 Debit Cards: Number of Cards by Operator 2019-2023
Table 43 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 44 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 46 Forecast Debit Cards Transactions 2024-2029
Table 47 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 48 Forecast Debit Cards Transactions: % Growth 2024-2029

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

KEY DATA FINDINGS

Growth in open loop pre-paid cards linked to retail e-commerce
Shift towards more conscious spending habits supports pre-paid cards
Pre-paid transportation cards driven by tourism and public sector expenditure cuts
Lunch pre-paid cards are deemed a cost-effective solution
Usage of open loop pre-paid cards will rise among youth
Smartphones will be integral to driving growth within digital payments
Table 49 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 50 Pre-paid Cards Transactions 2019-2024
Table 51 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 52 Pre-paid Cards Transactions: % Growth 2019-2024
Table 53 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 55 Open Loop Pre-paid Cards Transactions 2019-2024
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 57 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 58 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 59 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 60 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 70 Forecast Pre-paid Cards Transactions 2024-2029
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029

Financial Cards and Payments in Turkey - Industry Overview

Financial cards and payments in 2024: The big picture
2024 key trends
E-commerce growth boosts credit card transaction
Competitive landscape
What next for financial cards and payments?
Table 77 Number of POS Terminals: Units 2019-2024
Table 78 Number of ATMs: Units 2019-2024
Table 79 Value Lost to Fraud 2019-2024
Table 80 Card Expenditure by Location 2024
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 82 Domestic versus Foreign Spend 2024
Table 83 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 84 Financial Cards by Category: Number of Accounts 2019-2024
Table 85 Financial Cards Transactions by Category: Value 2019-2024
Table 86 Financial Cards by Category: Number of Transactions 2019-2024
Table 87 Consumer Payments by Category: Value 2019-2024
Table 88 Consumer Payments by Category: Number of Transactions 2019-2024
Table 89 M-Commerce by Category: Value 2019-2024
Table 90 M-Commerce by Category: % Value Growth 2019-2024
Table 91 Financial Cards: Number of Cards by Issuer 2019-2023
Table 92 Financial Cards: Number of Cards by Operator 2019-2023
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 96 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 97 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 98 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 99 Forecast Consumer Payments by Category: Value 2024-2029
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 101 Forecast M-Commerce by Category: Value 2024-2029
Table 102 Forecast M-Commerce by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
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The following categories and subcategories are included:

Debit Card Transactions

  • Commercial Debit Card Transactions
  • Personal Debit Card Transactions

Debit Card Transactions

Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Debit Card Transactions research and analysis database.

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