Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience. As disruptors – including new platforms and non-traditional players – move faster and intensify competition, companies across industries must recalibrate their value strategies to maintain relevance, defend market share, and capture new growth opportunities.

China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

This report examines leading fintech and start-up players across key service industries, highlighting the rising influence of orchestration platforms, agentic commerce and embedded loyalty. It emphasises growing investments driving innovation, hyper-personalised rewards and a transformation in customer engagement.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Visa and Mastercard are bridging card and digital wallet networks by forming partnerships, enabling transactions across networks. Meanwhile, JP Morgan Chase has risen in global issuer ranking through acquisitions. Western global banks are divesting low-profit personal businesses in emerging markets, creating opportunities for local banks to grow. Furthermore, incumbents need fintech partnerships screened by market research, to drive digital transformation to compete with digital challengers.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

GenAI is disrupting customer-brand experiences with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands. GenAI bridges the gap between expectation and product/service delivery taking customer satisfaction to a whole new level. Across the spectrum from retail, travel, hospitality to consumer product goods, brands are undergoing transformation in customer experience, marketing, NPD and innovation.

Paper payments were losing share to card and electronic direct/ACH transactions over the review period, which is expected to continue in the coming years, as the digitalisation of the industry continues to develop at a fast pace. This is also seeing m-commerce outperforming the overall market, with dynamic growth expected for both remote and proximity payments over the forecast period.

Ongoing trends continued to be seen in 2024, with the use of cash declining and the digital transformation of financial cards and payments markets in the region a major theme in Latin America. However, the overall regional performance in 2024 was negatively impacted by the major declines seen across most parameters in Argentina, given the extremely difficult economic backdrop in this country in this year.

While paper payments continue to lose share to card and electronic transactions in Middle East and Africa, driven by the ongoing digitalisation of the financial industry in the region, cash still remains the main personal payment method in a number of countries, especially the African nations. Nevertheless, electronic and card payments are expected to continue gaining ground in the coming years, particularly given the stated ambitions of many countries to become cashless economies.

Consumer and commercial payments continue to evolve towards financial cards and digital payments globally. Credit is once again gaining share of overall card payments, while BNPL is increasingly funding consumer payments. Mobile e-commerce is driving retail growth and digital payments, and fintech is improving every aspect of payments. The next opportunity for conversion away from paper is B2B payments, where greater awareness and education are needed.

The use of cash continues to lose out to electronic direct/ACH and card payments in the Asia Pacific region, although paper transactions still remain important in some countries. Digital wallets continue gaining in popularity due to their convenience, with payments using them also being increasingly widely accepted. With the high smartphone penetration in the region, m-commerce will therefore continue to be a particularly dynamic area of the market.

The commercial payment reconciliation market is evolving driven by payment firms, banks and business software vendors. Currently, the sector focuses on driving penetration of virtual products while leveraging ERP/accounting integration. Emerging technologies such as blockchain, AI will leapfrog development in transparency, security and automation, reducing human intervention. Also, data quality has to be improved and standardised. Furthermore, digital payment diversity and SME inclusion are chal

American Express is a leading global financial services provider and one of the world's largest card issuers and networks, renowned for its charge and commercial credit cards products. It is also one of the few global networks that also issues a great proportion of its total cards in circulation. While the company's major revenue-generating region is the US, it has a global presence. In 2023, thanks to its growth strategy, the company once again achieved double-digit growth, outpacing the market

Financial cards are strengthening their position globally as the most popular way for consumers to pay. Paper payments have been consistently declining, due to changing consumer preferences and government efforts to increase the security and transparency of payments. Fintech is adding value throughout the payment process and increasing access to financial products and services. Credit cards are forecast to outpace debit products on a global level in terms of growth rate.

This report outlines the top five loyalty trends expected to have a significant impact on businesses and consumers in 2025. It highlights the tactics that should be embraced to improve business margins, enhance customer engagement and foster brand advocacy.

This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with a variety of reward incentives and experiences, companies can generate greater value for both their business and their customers.

The 2020s have been a time of tremendous growth for personal credit cards around the world, as large swathes of businesses increased acceptance in the wake of pandemic-era turbulence. Rewards and loyalty programmes remain an important element of the competitive landscape for credit cards across various markets. This briefing updates Euromonitor International’s study of credit card offerings across a subsection of markets, and analyses the global credit card payscape.

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player

Ecosystem partnerships is a critical factor for rapid scaling of leading digital wallets globally. Key usage factors are convenience, enhanced security and wide merchant acceptance. The short term focus includes cross-border transactions and card-to-QR payment, while mid-to-long term priorities cover personalisation and biometric-powered payment without phones. The report also identifies key wallets-as-a-service providers for building digital wallets, recommendations are given for vendor search.

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.