Over the forecast period, it is anticipated that e-commerce will continue to gain value share supported by seasonal promotions offered by major retailers. The option to buy more sustainable formats that are usually unavailable in smaller physical stores, such as refill pouches and promo packs in medicated shampoos, will also support the development of e-commerce sales in dermatologicals.
Products such as Cicatridina Supozitoare from Naturpharma, Fenistil from GSK Consumer Healthcare, and Intimo Help from Natur Product OOD are using TV advertising spots during prime time to drive awareness, which has been a key factor in their success. Over the forecast period, it is anticipated that other brands will invest in TV advertising to achieve brand recognition among Bulgarian consumers.
Hair loss treatments is expected to see the most dynamic performance in dermatologicals over the forecast period, with double-digit CAGR in retail volume and constant value terms. Rising stress levels will contribute to the growing number of people suffering with hair loss in Bulgaria, both male and female.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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