Generics will continue to struggle. As consumers’ incomes increase, following the recovery of the economy, there will be continue to be more interest in branded dermatologicals as consumers will place more weight on efficacy in their purchasing decision than price.
Vaginal antifungals will register volume growth over the forecast period. While the brand Tantum Tosa will continue to account for significant value sales, the popular antifungal brand Canesten will also gain value share, with its specialised vaginal cream.
Bepanthen will continue to be the leading brand. Its multifunctionality for several skin conditions will continue to support volume sales.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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