Electrolux AB in Consumer Appliances

July 2024

In a challenging 2023, with high inflationary pressures, Electrolux AB experienced a decline in sales. However, with growth in refrigeration appliances and strong brand rankings in various markets, the company may be able to achieve future growth over the forecast period, taking advantage of its special focus on design and sustainability, with key categories expected to increase in demand, in both major and small appliances.

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Overview:

Euromonitor International's report on Electrolux AB delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Electrolux AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Electrolux AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Electrolux AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Innovation key for Electrolux to tackle future growth challenges
Top companies at a glance
Electrolux’s global footprint
Company overview
Growth decomposition
Exposure to future growth
Projected rankings
R elative performance
Competitor overlap
Key categories and markets
Key brands
Latin America and Western Europe strongholds for Electrolux
The Better Living programme
Latin America is the largest region, while Asia Pacific poses challenges
New launches targeting preserving food
Home laundry set for future growth
Latin America to provide opportunities, while mature markets require innovation
Focus on design pays off
Vacuum cleaners and air treatment are expected to be key growth areas
Innovation key for Electrolux to tackle future growth challenges
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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