China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Computing and entertainment are to become growth drivers for the wearables market. These advancements are expanding the market beyond wrist-worn devices, opening up opportunities for new entrants into the USD50 billion market.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Pandemic-era purchases are nearing end of life, driving growth through replacement cycles in 2024 and beyond. Categories such as air fryers, coffee machines, vacuum cleaners, air purifiers and multi-cookers will benefit. The industry is embracing AI, with smart appliances now labelled as AI, focusing on climate control, cooking, health, and energy management. The “affordable premium" approach is resonating with consumers as cost of living continues to be an issue.

Five out of the top six growing appliance markets are from the Global South, with growth rates of 4.8-11.2%. As affluence rises, ACs are increasingly popular. Companies are shifting to direct customer relationships, facilitating servitisation. Subscription models, like LG’s, are thriving, with significant growth in South Korea and plans to expand to SEA. The replacement cycle will drive 2024 growth. AI is reshaping the industry, enhancing climate control, cooking and energy management.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, driven by an evolving perception that has shifted from viewing these products as a luxury to more of a necessity due to extended and more intense summer seasons.

The major appliances market is rebounding, driven by AI, sustainability and servitisation. AI is transforming smart appliances, while circular economy practices enhance sustainability. Beko Corp rises to number two globally, challenging market leaders. Subscription models and direct sales are reshaping customer relationships, offering recurring revenue and loyalty opportunities.

The global major appliances market is experiencing a resurgence with 0.5% growth, driven by the Global South, particularly Eastern Europe, South Asia and Latin America. AI integration is transforming smart appliances, focusing on climate control, cooking and energy management. Beko Corp has emerged as the world’s second-largest home appliance company, challenging Chinese dominance. Companies are shifting towards direct sales and subscription models, with LG leading in subscription-based growth.

Consumer appliances saw retail volume sales stagnate in Israel in 2024. The Israeli economy saw a large dip over the last quarter of 2023 dropping by over 20% according to the Bank of Israel. However, in line with most of 2023, the Israeli Government sought to control inflation, which by the end of 2023 also saw a drop, to just under 3%.

Consumer appliances in Ukraine continued to rebound from the sharp decline in retail volume sales in 2022, when the full-scale war began. Millions of people left the country or were displaced within Ukraine, the local currency witnessed devaluation and normal business processes were disrupted in most industries, including housing construction. This was important as many consumers purchase, especially major, appliances when they move into a new home. In a tough economic climate and amid high secu

In 2024, consumer appliances in Germany continues to be influenced by purchase reluctance. Many local consumers are restricting their purchases to only when it is essential. However, some are increasingly willing to invest in high-quality appliances that may cost more initially, but offer long-term savings. Therefore, sales are either being driven by replacement purchases or by innovation.

Sales of consumer appliances flourished in South Korea during the pandemic, as people were eager to invest in improving their home environment. However, with high prices and rising interest rates from 2022, purchasing power significantly weakened, and demand noticeably dropped, and this declining trend is expected to be maintained in 2024, although sales are set to remain above the pre-pandemic (2019) level. Many consumers no longer feel the need to replace appliances unless they are malfunction

In 2024, demand for consumer appliances remained weak in Sweden as stubborn inflationary pressures and higher interest rates cut into household disposable income. Retail volume sales continued to decline but at a slower pace compared to the previous two years. Retailers remarked on the weak economic climate and its impact on household purchases. Facing cost-of-living pressures and lower disposable income, Swedish households were more deliberate and planned in their choices of consumer appliances

There were significant economic developments in the Netherlands in 2024 that shaped the market for consumer appliances. Higher wages and lower inflation resulted in greater purchasing power for most Dutch households in 2024, but this increase in disposable income did not translate into higher spending across all categories of consumer appliances. The stagnating housing market led to lower-than-expected construction and a slowdown in sales of both new and existing homes, which negatively impacted

Consumer appliances in Poland witnessed a solid rebound in retail volume sales over 2024, following a year of decline in 2023 when many households struggled with high costs of living. Whilst consumer confidence remains weak and financing costs are high in 2024, there are indications of a gradual stabilisation in inflation rates, which has supported a recovery in consumer spending. Categories showing moderate volume growth are benefiting from stronger demand for multifunctional appliances as well

Consumer appliances continued to face challenges in 2024 with volume sales declining. After the sharp rise in purchases during the COVID-19 pandemic, the replacement cycle is still normalising especially for major appliances. Small appliances performed better then major appliances in both retail volume and current value terms. Lower investment, shorter replacement cycles and the growing popularity of vacuum cleaners, air conditioners, and air fryers contributed to the positive performance of sma

Consumer appliances in Greece witnessed a mixed performance in 2024. Despite inflationary pressures taking a toll upon consumer purchasing power and spending, most categories of major appliances saw further retail volume growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium appliances and new purchases. In terms of replacement pu

Retail volume sales of consumer appliances are set to fall slightly in Hungary in 2024. Sales of consumer appliances have been affected by ongoing price increases, especially during the first half of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases. Essential products that are always needed in households, such as fridges, ovens and automatic washing machines, have been less affected by price incr

Consumer appliances in Taiwan posted a slight increase in retail volume growth during 2024 with current value sales rebounding well year on year. Volume sales were hampered by the strong demand for experiences and outbound travel among local consumers, the weaker performance of the housing market and relatively low consumer confidence. In combination, these factors curbed investment in consumer appliances during 2024. On the supply side, the rising cost of raw materials, logistics, and manpower