Fiskars Oyj Abp in Home and Garden

July 2024

Fiskars Oyj Abp’s growth plan is “Win with the Winners”, championing brands, channel and emerging geographic spread upgrades. The product strategy leans into the rising appeal of luxury, while the CSR strategy promotes green and circular living, and the channel strategy emphasises DTC. The company bought back shares to reward investors and protect the company’s share price. Key focus topics are value-based pricing, delivering quality both in-store and online, distribution and product coverage.

EUR 600
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This report comes in PPT.

Overview:

Euromonitor International's report on Fiskars Oyj Abp delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Fiskars Oyj Abp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fiskars Oyj Abp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Fiskars Oyj Abp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Overview of Fiskars Oyj Abp’s market position
Fiskars Oyj Abp’s global footprint
Company overview: Growth split across business areas
Company overview: Growth split across business areas
Exposure to future growth
Fiskars Oyj Abp may find a great opportunity in emerging markets
R elative performance
Key categories and markets
Key brands
Brand strategy focuses on luxury segment growth, driving channel and geography decisions
Routes to market
Fiskars Oyj Abp focuses on winning strategies
Fiskars Oyj Abp is positioned in gardening tools as a premium-material, high-quality choice
Competition: Husqvarna leans into the rise of grow-your-own with tools boosting crop yields
Competition: Andreas Stihl AG & Co is investing in robot lawn mowing
A focus is electrification, with sustainability messages also in frame on product maintenance
Electrification is a sustainable sector trend; and battery technology is a growing focal point
Bosch’s Power for All alliance is the most advanced step in this journey (so far, at least)
Looking at where latest efforts are focused by Fiskars and key competition
Latest focus for innovation: Fiskars’s new sustainable homewares range
Latest focus for innovation: Groupe SEB’s sustainability and smart cooking initiatives
Homewares trends in the US driving latest movements in preference
Looking at where latest efforts are focused by Fiskars
Overview of Home and Garden: Product and brand coverage for Fiskars Oyj Abp
Fiskars Oyj Abp’s key messages in positioning, technology and sustainability
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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