Fiskars Oyj Abp’s growth plan is “Win with the Winners”, championing brands, channel and emerging geographic spread upgrades. The product strategy leans into the rising appeal of luxury, while the CSR strategy promotes green and circular living, and the channel strategy emphasises DTC. The company bought back shares to reward investors and protect the company’s share price. Key focus topics are value-based pricing, delivering quality both in-store and online, distribution and product coverage.
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Euromonitor International's report on Fiskars Oyj Abp delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Fiskars Oyj Abp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fiskars Oyj Abp.
Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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