Fresh Food in Germany

June 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Germany?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Germany

Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Eggs in Germany

KEY DATA FINDINGS

Affordability and versatility drive a strong performance for eggs
Consumer interest in higher protein intake favours eggs
Eggs to ride key food and diet trends to gain consumers
Health and sustainability trends to benefit organic eggs
Summary 2 Major Processors of Eggs 2024
Table 15 Total Sales of Eggs: Total Volume 2019-2024
Table 16 Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 17 Retail Sales of Eggs: Volume 2019-2024
Table 18 Retail Sales of Eggs: % Volume Growth 2019-2024
Table 19 Retail Sales of Eggs: Value 2019-2024
Table 20 Retail Sales of Eggs: % Value Growth 2019-2024
Table 21 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
Table 22 Forecast Total Sales of Eggs: Total Volume 2024-2029
Table 23 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Eggs: Volume 2024-2029
Table 25 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Eggs: Value 2024-2029
Table 27 Forecast Retail Sales of Eggs: % Value Growth 2024-2029

Fish and Seafood in Germany

KEY DATA FINDINGS

Reduced consumption of animal products underpins dip in total volume sales
Discounters continue to leverage wide assortments and affordability
Healthy eating and sustainable and ethical sourcing to shape demand in fish and seafood
Geography and economic factors and product type to impact demand trends
Summary 3 Major Processors of Fish and Seafood 2024
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029

Fruits in Germany

KEY DATA FINDINGS

Upturn for fruits although consumption remains underdeveloped
Consumers diversify their fruit choices
Total volume sales are set to improve as consumers look for healthier food options
Provenance and sustainability to provide impetus for the development of fruits in Germany
Summary 4 Major Processors of Fruits 2024
Table 41 Total Sales of Fruits by Category: Total Volume 2019-2024
Table 42 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 43 Retail Sales of Fruits by Category: Volume 2019-2024
Table 44 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 45 Retail Sales of Fruits by Category: Value 2019-2024
Table 46 Retail Sales of Fruits by Category: % Value Growth 2019-2024
Table 47 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
Table 48 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
Table 49 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
Table 50 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
Table 51 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
Table 52 Forecast Retail Sales of Fruits by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029

Meat in Germany

KEY DATA FINDINGS

Foodservice demand recovers as retail struggles with reduced meat consumption
Strong ethical labelling developments to help consumers make informed choices
Quality meat consumption to shape demand amidst reduced consumption and shifts to protein alternatives
Ethical concerns to continue to exert a strong influence on the category
Summary 5 Major Processors of Meat 2024
Table 54 Total Sales of Meat by Category: Total Volume 2019-2024
Table 55 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 56 Retail Sales of Meat by Category: Volume 2019-2024
Table 57 Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 58 Retail Sales of Meat by Category: Value 2019-2024
Table 59 Retail Sales of Meat by Category: % Value Growth 2019-2024
Table 60 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
Table 61 Forecast Sales of Meat by Category: Total Volume 2024-2029
Table 62 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
Table 63 Forecast Retail Sales of Meat by Category: Volume 2024-2029
Table 64 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
Table 65 Forecast Retail Sales of Meat by Category: Value 2024-2029
Table 66 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029

Nuts in Germany

KEY DATA FINDINGS

Consumers revive their interest in nuts as price movements stabilise
Robust preference for affordable and versatile peanuts
Players and climate change to stimulate investments in nut products and production
Nuts to benefit from health positioning
Summary 6 Major Processors of Nuts 2024
Table 67 Total Sales of Nuts by Category: Total Volume 2019-2024
Table 68 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 69 Retail Sales of Nuts by Category: Volume 2019-2024
Table 70 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 71 Retail Sales of Nuts by Category: Value 2019-2024
Table 72 Retail Sales of Nuts by Category: % Value Growth 2019-2024
Table 73 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
Table 74 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
Table 75 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
Table 76 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
Table 77 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
Table 78 Forecast Retail Sales of Nuts by Category: Value 2024-2029
Table 79 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029

Pulses in Germany

KEY DATA FINDINGS

Foodservice drives volume growth for pulses as consumers experiment with food choices
Peas fit well with the key plant-based diet trend
Positive outlook for local production and sales
Fava beans and soy beans to enhance an increasingly wide-reaching category
Summary 7 Major Processors of Pulses 2024
Table 80 Total Sales of Pulses by Category: Total Volume 2019-2024
Table 81 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 82 Retail Sales of Pulses by Category: Volume 2019-2024
Table 83 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 84 Retail Sales of Pulses by Category: Value 2019-2024
Table 85 Retail Sales of Pulses by Category: % Value Growth 2019-2024
Table 86 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
Table 87 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
Table 88 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
Table 89 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
Table 90 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
Table 91 Forecast Retail Sales of Pulses by Category: Value 2024-2029
Table 92 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029

Starchy Roots in Germany

KEY DATA FINDINGS

Shift to sweet potatoes as urban consumers diversify their choices
Slow return to fresh potatoes
Organic potatoes to gain momentum
Significant growth opportunities for non-potato starchy roots through foodservice and retail
Summary 8 Major Processors of Starchy Roots 2024
Table 93 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 94 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 95 Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 96 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 97 Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 98 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Table 99 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
Table 100 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
Table 101 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
Table 102 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
Table 103 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
Table 104 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
Table 105 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029

Sugar and Sweeteners in Germany

KEY DATA FINDINGS

Germany has a sweet tooth although growing health concerns limit per capita consumption
The offer of sweeteners develops as concerns over sugar intake increase
Key obstacles dampen the outlook for sugar and sweeteners
Search for less harmful sweeteners to shape category development and consumer purchasing decisions
Summary 9 Major Processors of Sugar and Sweeteners 2024
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 110 Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029

Vegetables in Germany

KEY DATA FINDINGS

Foodservice continues to make gains while price competition spurs retail volume growth
Tomatoes and onion remain versatile and popular choices
Provenance and seasonality to play key roles in vegetables
Sustainability to gain prominence in production and consumption trends
Summary 10 Major Processors of Vegetables 2024
Table 119 Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 120 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 121 Retail Sales of Vegetables by Category: Volume 2019-2024
Table 122 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 123 Retail Sales of Vegetables by Category: Value 2019-2024
Table 124 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Table 125 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
Table 126 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
Table 127 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
Table 128 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
Table 129 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
Table 130 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
Table 131 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Fresh Food

  • Eggs
    • Crustaceans
    • Fish
    • Molluscs and Cephalopods
    • Apples
    • Banana
    • Cherries
    • Cranberries/Blueberries
    • Grapefruit/Pomelo
    • Grapes
    • Kiwi Fruit
    • Lemon and Limes
    • Oranges, Tangerines and Mandarins
    • Peaches/Nectarines
    • Pears/Quinces
    • Pineapple
    • Plums/Sloes
    • Strawberries
    • Other Fruits
    • Beef and Veal
    • Lamb, Mutton and Goat
    • Pork
    • Poultry
    • Other Meat
    • Almonds
    • Coconuts
    • Peanuts (Groundnuts)
    • Pistachio
    • Walnuts
    • Other Nuts
    • Beans
    • Peas
    • Other Pulses
    • Cassava
    • Potatoes
    • Sweet Potatoes
    • Other Roots
  • Sugar and Sweeteners
    • Cauliflowers and broccoli
    • Maize
    • Onion
    • Tomatoes
    • Other Vegetables

Fresh Food

Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.

See all of our definitions
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This report originates from Passport, our Fresh Food research and analysis database.

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