Tariffs, geopolitical tensions and climate risks are fuelling market volatility and challenging business operation, profit margins and growth potential. Economic outlook is uncertain, with unstable prices and fractured trade. Managing risks and building resilience are now imperative, while agile pricing actions and innovation are key to unlocking new opportunities. Targeting high-growing emerging markets can boost volume and diversify supply chains.

While cost still dominates many people’s food choices, factors such as health positioning, convenience demand and sustainability are all playing a key role in decisions. This trend-led briefing identifies the key drivers for positive sales of fresh food. and works alongside the World Market for Fresh Food briefing to provide a full picture of the most important data updates and consumer trends. Together, they provide a holistic view of where the industry is headed.

Total volume sales of fresh food in Germany registered a slight increase in 2024, following flat growth in 2023. Only eggs posted above a mid-single-digit increase in total volume sales at the end of the review period, with most other categories recording slight-to-moderate increases. Meanwhile, fish and seafood and meat saw declines in total volume sales in 2024. The development of and volume growth trajectories of fresh food were informed by evolving consumer preferences, health and wellness a

GLP-1 usage is going to rise considerably across the world in the coming years, confronting food and beverages with both challenges and opportunities. The pressure on volumes is going to be considerable, but changing needs of GLP-1 users will at the same time boost demand in many categories.

In 2024, the fresh food industry continued to encounter the challenge of global inflationary pressure. Going forward, it faces economic and climate change uncertainty, negatively impacting supply and prices; however, affordability and health trends play in its favour. This report offers a global overview of the fresh food industry, highlighting major trends, regional shifts, category trends and key developments.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Amid elevated prices and a stronger consumer focus on affordability, a more value favourable retail environment is driving the growth of private label packaged foods across Latin America. Retailers are expanding assortments, better understanding consumer needs, and partnering with quality suppliers. This report explores how private label manufacturers and retailers are competing in this evolving market, focusing on key categories, regional trends, and strategic marketing initiatives.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Consumers continue to be more mindful of their snack purchases - leveraging different channels, categories, and brands to find a fitting deal. And as manufacturers rise to deliver more quality affordable offerings, a great deal of market volatilities (eg tariffs, regulations) create challenges that are best tackled with long-term, positively impactful investments. A greater degree of flexibility, consumer centricity and relentless rooting in value remain crucial to sustain a path of growth.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: “Will people eat cell-cultured meat?”

Fresh food in India is poised for significant total volume growth in 2024, with increases anticipated across the retail, foodservice, and institutional channels. In this year, sales of products such as fruits, eggs, meat, and seafood are set to increase due to changing lifestyles, with more of a focus on health. However, various categories have been hit by inflation, leading to rising prices.

Fresh food in Thailand saw positive sales in 2024, in both value and volume terms, and with this positive performance seen in retail, foodservice, and institutional sales. However, fresh food still represents a complex landscape shaped by economic challenges and evolving consumer preferences. Inflation and supply chain disruptions have impacted production costs and availability, leading to price fluctuations and reduced consumer spending on certain products. For example, according to local repor

In 2024, fresh food in Morocco experienced a modest increase in total volume, rising by just 1%. Morocco's GDP saw modest growth, rising to 2.4% in 2023 and 3.3% in 2024. However, the geopolitical situation in Europe, particularly the ongoing war in Ukraine, continued to drive up global energy and raw material prices. Consequently, national food and energy prices increased, with an inflation rate of 6.2% in 2023. As a result of these mounting pressures on the cost of living and a decline in agri

2024 brought mixed total volume results across fresh food categories in the US, and although a slight increase in the overall growth rate was seen compared with the previous year, growth remained low. Meanwhile, although foodservice volume growth recorded a further slowdown, and saw only a slow increase, growth in retail volumes picked up slightly, and the two channels saw similar growth rates. Furthermore, price growth stabilised following recent years of supply chain disruptions. Although pric

Sales of fresh food declined in retail volume terms in 2024, with categories such as fish and seafood, fruits, pulses, and vegetables all reporting declines. Prices continued to rise with many of these having been impacted by an increase in production costs as drought and heavy rainfall impacted key production areas. An increase in packaging and transportation costs also impacted final prices. Nonetheless, despite this, prices did rise at a slower rate in 2024 compared to 2023 with some companie

Vietnam’s fresh food industry was impacted by the country’s economic downturns in 2024. Household income, especially that of low- and mid-income consumers, declined and people cut down on their spending, shifting away from high-priced products such as imported meat and seafood.

Overall demand for fresh food in South Africa continues to rise in 2024, albeit slowly, with an increasing number of local consumers finding themselves in a better financial position compared to the previous year due to factors such as lower food inflation and decreased interest rates. The outcome of the South African national election, which saw the formation of the Government of National Unity (GNU), has also boosted the positive outlook. The new government aims to grow the local economy and a

With one billion more people globally by 2040 and growing sustainability challenges, diversification in food ingredients has become key. Food businesses need to address deepening nutritional imbalances with more varied, nutrient-dense, plant-based ingredients, and deliver gut-organ health benefits. Upstream, more local, climate-smart crops and food bioengineering must be sought, while working with policymakers. The future is less about meat, corn or cocoa and more about millets, fungi and algae.

Sales of fresh food continued to grow in retail volume terms in Mexico in 2024, with most categories recording growth. Growth was supported by a better overall economic situation, with the easing of the inflation rate and with consumers having a bit more purchasing power. With the recent increases in the minimum wage, the increase of international money transfers to Mexico and the continuation of the government’s money transfers to the population, Mexicans managed to increase their per capita co

Total volume sales of fresh food grew slightly in France in 2024. The market faced a number of challenges towards the end of the review period, including unfavourable weather conditions and rising prices, while players also had to adapt to evolving consumer preferences revolving around issues such as health, sustainability and animal welfare. Fish and seafood saw total volumes fall during 2024 as it was adversely affected by Brexit leading to reduced French access to British waters, as well as w