Germany-based Henkel is a giant multinational player which recorded value sales gains in beauty and personal care in 2023. The company saw gains in bath and shower, but it continues to slide downward in market share, amid heightened consumer interest in premium categories and dermocosmetics - both of which are outside Henkel's remit. A renewed focus on scientifically formulations and cross-category cosmetic products would enhance Henkel’s future potential.
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Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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