Husqvarna AB in Home and Garden

December 2024

Husqvarna is continuing to focus its innovation efforts on automation, with a patent for a new mowing and watering system, and robotics, with investment in a start-up disrupting the automated waste collection market, tying in with its wider aims to accelerate the development of a fully automated garden. Husqvarna is continuing to grow from market momentum, which can largely be attributed to the strong performance of the categories in which it operates, particularly robotic lawn mowers.

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This report comes in PPT.

Overview:

Euromonitor International's report on Husqvarna AB delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Husqvarna AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Husqvarna AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Husqvarna AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report
Executive summary
Top companies at a glance
Husqvarna’s global footprint
Company overview
Growth decomposition
Exposure to growth
Husqvarna’s market share by region relative to the global average
Key categories and markets
Key brands
Routes to market: Husqvarna store spaces
Husqvarna launches two shared economy models: Husqvarna Lease Plus and Tools For You
Gardening sales by region
Husqvarna prioritises robotics and automation
Wider market: Gardena focuses on inclusivity
Husqvarna leans into the rise of grow-your-own with tools boosting crop yields
Husqvarna launches the Max Battery Series product line of gardening power tools
Bosch’s Power for All alliance is important, as battery technology is a growing focal point
Competitors: Fiskars positioned in gardening tools as premium material, high-quality choice
Competitors: Andreas Stihl AG & Co is investing in robot lawn mowing
Competitors: Stanley Black & Decker focuses on electrification and sustainability
Looking at where the latest efforts by Husqvarna and key competitors are focused
Husqvarna AB’s key messages in positioning, technology and sustainability
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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