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Anin helps analysts with commissioning research in Southeast Asia, as well as conducting direct research for certain industries in Singapore.
Anin conducts research across a range of industries within beauty and fashion, and home and technology. Anin primarily focuses on markets in Southeast Asia.
Remember when we obsessed over our skincare steps? We'd pile on moisturisers over serums over toners in an endless parade of products. The promise of flawless skin demanded a 10-step routine, morning and night. A few years ago, this complexity ruled our bathroom counters. But now? Time feels too precious for all that.
With increasing consumer awareness and demand, coupled with tightening regulations from authorities, a growing number of halal beauty brands and products are emerging in the market. Southeast Asia, being home to over 240 million Muslim consumers, will become the predominant market for the halal beauty industry.
Hybrid working policies and the greater acceptance of remote working are further fuelling the casualisation of dress codes and widely contribute to the popularity of Athleisure.