Aya Suzuki Senior Analyst
tokyo
English, Japanese
About Aya
Aya researches health and beauty industries in Japan, collaborating with industry teams and clients to optimise research value and depth. She provides additional expertise and insight through her contributions to industry-related media and conferences.
Expertise
Aya specialises in the health and beauty and luxury and fashion industries, covering the competitive landscape, prospects and latest trends in beauty and personal care, consumer health, apparel and footwear, and luxury goods. Aya has authored a number of strategy briefings on beauty and personal care in Asia Pacific and has presented in front of key industry players and professionals in Japan and South Korea.
Recently Published Work
Top Beauty Trends Shaping Asia Pacific: Insights from China, Japan, India, and South Korea
Lisa Hong
Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.
Key Trends for Cannabis in Japan: Law Amendments and New Opportunities in CBD Market
Aya Suzuki
Euromonitor International’s latest research in 2023 reveals a staggering growth in the Japan’s cannabis market over the past four years, expanding approximately sixfold from JPY4 billion (USD26.3 million) in 2019 to JPY24 billion (USD173.8 million) in 2023. This surge is attributed to the rising demand for products offering relaxation, sleep improvement, and stress relief.
日本のカンナビス市場主要トレンド：法改正に見出すCBD市場の商機
Aya Suzuki
2023年は日本のカンナビス市場にとって転機の年となった。今回の法改正は、日本のあらゆる産業の中でも成長性が高い分野として注目されているCBD市場の、更なる確立と発展の可能性を示している。医療、健康、美容、飲料、食品などの多くの分野でCBDの活用が進むことで、社会や消費者のCBDおよびカンナビスへのイメージにも変化が生じるだろう。