Aya Suzuki Senior Analyst
tokyo
English, Japanese
About Aya
Aya researches health and beauty industries in Japan, collaborating with industry teams and clients to optimise research value and depth. She provides additional expertise and insight through her contributions to industry-related media and conferences.
Expertise
Aya specialises in the health and beauty and luxury and fashion industries, covering the competitive landscape, prospects and latest trends in beauty and personal care, consumer health, apparel and footwear, and luxury goods. Aya has authored a number of strategy briefings on beauty and personal care in Asia Pacific and has presented in front of key industry players and professionals in Japan and South Korea.
Recently Published Work
The Evolution of Japan's Cannabis Market in 2024 and the Impact of Legal Regulations
12 Mar 25The laws and regulations regarding cannabis in Japan have undergone significant changes in recent years. In particular, in 2023, a revised bill was proposed for the Cannabis Control Law, which established a new offence for use and officially approved Epidiolex, a CBD preparation for medical use. The revised law was delayed from the initially scheduled date of October 2024, and then came into effect on 12 December, but expectations for growth in the CBD market temporarily slowed in 2024. This article explains the reasons for this, the current situation, and the outlook for the future market.
Aya Suzuki
2024年の日本における大麻市場の変遷と法規制の影響
16 Jan 25日本における大麻に関する法規制は、ここ数年で大きな変化を迎えています。2023年には大麻取締法の改正案が打ち出され、2024年12月に施行されましたが、CBD市場の成長に対する期待は一時的に鈍化しました。その理由と国内市場の現状、そして今後の展望を解説します。
Aya Suzuki
Top Beauty Trends Shaping Asia Pacific: Insights from China, Japan, India, and South Korea
20 Jun 24Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.
Lisa Hong