Luxury goods in the United Arab Emirates demonstrated resilience in 2025, with moderate overall growth driven by key factors such as strong inbound tourism and sustained population growth. The influx of high net worth individuals (HNWIs) fleeing economic and political instability in their home regions further bolstered demand across most luxury goods categories. The largest category by value, and the most dynamic performer, remained premium and luxury cars, benefiting from rising disposable inco

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Economic pressures from COVID-19, inflation, and the cost-of-living crisis have reshaped affluent consumers' wealth and spending habits. Yet, luxury remains resilient, fuelled by high-net-worth individuals and emerging trends in the experience-driven economy and digital innovation. As competition intensifies, players are refining their strategies to navigate these uncertainties. This report explores the competitive landscape and the strategic adaptations of key players in an evolving industry.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Despite recording a positive performance in 2024, value sales of luxury goods in Germany experienced a further slowdown in growth compared to the previous year, driven by ongoing economic instability, although inflation in the country marginally eased. This impacted a number of luxury categories including fine wines/champagne and spirits, with luxury whiskies experiencing the highest value growth, while champagne experienced pressure from the rise of crémant (French sparkling wine), which has pr

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

In a highly volatile marketplace, GenAI is revolutionizing the luxury landscape by enhancing consumer experiences and unlocking new revenue opportunities for brands and retailers. It enables seamless, data-driven collaboration across the supplier network to support sustainability goals. Luxury sectors—including fashion retail, travel, automotive, and hospitality—are transforming through advancements in customer experience, brand marketing, new product development, and innovation.

LVMH is a strong leader in the personal luxury market with its plethora of brands, many of which have been acquired by the French player, and have subsequently flourished under its ownership. LVMH is also expanding its operations in experiential luxury and fine wines/champagne and spirits. LVMH has been recording its first quarterly declines since the pandemic in 2024, although this is compared to the record revenues of a year earlier.

The pandemic, cost-of-living crisis and high inflation continue to have an impact on affluent consumers, their wealth, and their shopping habits on luxury goods. Offline retail maintains its importance alongside e-commerce, as luxury consumers demand seamless integration of online and offline channels, leading to store renovations. E-commerce is projected to outperform offline channels, and generative AI as well as re-sell and “third space” retail holds promise for the future of luxury goods.

In 2024, retail value sales of luxury goods in Taiwan increased by 8% in current terms, reaching TWD 596 billion. Despite inflationary pressures, affluent consumers continued to invest in luxury experiences and high-end products, focusing on limited edition, customisable, and exclusive items. A resurgence in international leisure tourism and business travel further fuelled this positive growth. The influx of tourists was supported by the opening of new luxury hotels in Taiwan, increasing the isl

While product value for consumers across Asia Pacific was traditionally defined by price, quality and quantity, a broader concept of value is emerging reflecting a blend of financial and emotional considerations that shape purchasing choices. By understanding how consumers in Asia Pacific are spending wiser, companies will be able to strategize through innovation and marketing, in order to win consumers and maximize profits.

The global luxury goods industry continues to recover; however, luxury brands are beginning to feel the strain of sluggish global growth. Caution and uncertainty reign across the landscape amid these volatile conditions, and the industry will continue to be shaped by a complex interplay of converging factors, including rising demand from emerging markets, new technologies, weak economic growth, geopolitical instability, climate change, a reset of globalisation and changing consumer preferences.

Sales of luxury goods in Indonesia saw a robust performance in 2024 supported by an economic recovery and healthy GDP growth. The number of High Net Worth Individuals (HNWIs) and Ultra High Net Worth Individuals (UHNWIs) in the country is rising while there was also an increase in international tourism in 2024 all of which boosted sales of luxury goods. Personal luxury has benefited from digital transformation such as the introduction of Livestreaming, the rise of social media influencers, and t

Switzerland’s economy has seen a moderate recovery in 2024 with low GDP growth. This provided a boost to consumer confidence although many consumers remain conservative in their non-essential spending. The performance of luxury goods has reflected this trend in 2024 with limited growth in most categories, although experiential luxury has been the standout performer as consumers have shown a growing willingness to spend on experiences over material goods. Despite this, personal luxury products su

Retail current value sales of luxury goods are set to continue to grow in the US in 2024. Although growth is expected to remain solid, it will be slightly slower than in 2023, impacted by both global and local factors which are leading consumers to become more cautious. Internationally, the Israel-Hamas war and the ongoing war in Ukraine, combined with local influences such as the election year, inflation, and high interest rates, have driven slightly more cautious consumer behaviour.

Retail value sales of luxury goods in Australia are notably slowing in 2024 compared to the double-digit growth rates of the previous two years. Nevertheless, growth is largely driven by premiumisation, as discerning shoppers become even more finely tuned to the timeless quality and value encapsulated by luxury purchases. On the other hand, retail volumes are substantially down year-on-year in premium and luxury cars, luxury jewellery, luxury timepieces, fine champagne, and luxury wearables elec

Luxury goods is seeing positive gains in Sweden in 2024, despite a challenging economic climate and rising financial uncertainty. Indeed, it is reported that around a third of local consumers have cited concerns about their financial situation due to higher debts and lower savings, especially among Gen X [according to the Euromonitor Lifestyles Survey]. As the growth rate is higher than the level of inflation in 2024, this indicates that sales in luxury goods are driven by demand rather than pri

Sales of luxury goods have seen strong growth in current value terms in 2024, with most categories reporting positive growth. While bookings at luxury hotels have still not fully recovered to pre-pandemic levels the category has still seen strong in 2024. Premium and luxury cars has been the most dynamic category in luxury goods in 2024 having seen double-digit growth in value and volume terms for the second consecutive year. This dynamic growth has been partially driven by local spending on pre

Luxury goods in South Africa has continued to record steady growth in current value terms in 2024 albeit at a slower pace than in 2023. More stable rates of inflation, combined with a rise in the number of affluent South Africans and the booming tourism industry in the country are contributing to the continued growth of luxury goods.

Retail value sales of luxury goods in Hong Kong are set to rise by 8% in current terms in 2024, to amount to HKD144.9 billion. Hong Kong’s strategic location, strong economy, favourable tax policies, and reputation as a shopping destination have attracted luxury brands and affluent shoppers from around the world for many years. The increase in sales in 2024 has been supported by the ongoing recovery of inbound tourism, although levels have yet to reach those seen prior to the COVID-19 crisis, as

Luxury goods in the Philippines is being supported by ongoing urbanisation in the country in 2024. Alongside the urbanisation trend, we are seeing increases in consumer spending and purchasing power, alongside growth in the number of premium retail outlets and luxury travel options. This is also being supported by a lower rate of inflation in the country in 2024, compared to 2023 and 2022, as reported by the Philippine Statistics Authority (PSA) and supported by Euromonitor International data. U