Guilherme Machado

Guilherme Machado Research Manager

são paulo

Portuguese, English

About Guilherme

Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.

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Expertise

Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.

Related to Industries

Article

Competitor Strategies in Retail: GenAI and Purpose-Driven Experiences

2 Jul 25

Retailers are navigating disruption from generative AI, new technologies, economic shifts, and changing consumer behaviours. This article examines how retailers are integrating GenAI and evolving their social media strategies to build closer, personalised connections with customers.

Marija Milasevic

Marija Milasevic

Article

Loyalty Under Pressure: Navigating Economic Volatility, Tariffs and Consumer Fatigue

30 Jun 25

As global economic conditions tighten and consumer behaviour shifts, loyalty programmes across regions are being reimagined to stay relevant and resilient.

Nadejda Popova

Nadejda Popova

Article

Money20/20 Europe: Key Takeaways on Payments Trends in 2025

27 Jun 25

Euromonitor attended Money20/20 Europe in Amsterdam, the Netherlands on 3-5 June, 2025. This large-scale conference featured many insightful discussions and bold claims from industry leaders. This article provides a summary of key takeaways from the conference.

Ivan Khoruzhyy

Ivan Khoruzhyy