Editor's Choice
Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce
26 Jun 25In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
Rabia Yasmeen
Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity
27 May 25As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.
Egle Tekutyte
How Brands Are Using SKU Mix and Claims to Signal Value: A Diaper Case Study
25 May 25In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.
Jared Conway
Top Trends Shaping the Beauty and Personal Care Industry in 2025
12 May 25The beauty and personal care industry is witnessing a slowdown and “value” is being redefined. It’s no longer about luxury for luxury’s sake, but about making smart, purposeful choices. Euromonitor explores these five key trends impacting beauty and personal care in 2025 and into 2026.
Yang Hu
Why Tracking Attributes Across Industries Matters for Innovation
5 May 25Tracking product attributes across industries reveals which trends truly drive innovation – not just at launch, but over time. This article explores how Euromonitor’s Innovation system helps identify which claims – like “pre-biotic” – are gaining traction across FMCG categories, and which ones have the staying power to influence long-term success. Using data from over 97,000 product launches, the article highlights why tracking both launch activity and shelf longevity is essential for brands looking to refine innovation strategies. This is part of a series showcasing Passport Innovation’s unique ability to monitor product lifecycles and attribute performance across global markets.
Jared Conway
Chart of the Month: Top Health Claims in Sun Care Products
24 Apr 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at health claims in sun care products. Armed with more knowledge and evidence about sun damage’s role in accelerating the skin ageing process, beauty consumers are embracing sun care as a daily-use item.
Yang Hu