Editor's Choice
Why The Middle East Matters Now for Beauty Brands
25 Nov 24The Middle East beauty and personal care industry continues to be lucrative, with opportunities emerging as consumers seek to enhance their natural beauty as part of their self-expression, identity, culture, and wellness routines while using international, regional, and local brands. As consumers become more vocal about their preferences and are willing to invest in products and services that enhance their beauty, health, and wellness, businesses that cater to fulfilling these consumers’ demands stand to benefit.
Amna Abbas
Opportunities in Beauty and Personal Care in Asia Pacific
30 May 24Discover the evolving landscape of beauty and personal care in Asia Pacific in our latest video. Skin health, repairing ingredients and efficacy are key concerns for consumers, with dermocosmetics thriving in China.
Euromonitor International
Empowering Women’s Health: Focus on Ethics and Efficacy
7 Mar 24The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Irina Barbalova
Wellness is a Lifestyle: How to Meet Consumer Demands
30 Jan 24Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
Euromonitor International
競合他社に対する自社ボタニカル製品のポートフォリオ評価
21 Sep 21ユーロモニター・インターナショナルが提供するオンラインSKU追跡ツール「Via」は、SKUデータを活用することで、例えば「ボタニカル（植物由来）」といった特徴を持つ商品の品揃えと、それらが全ヘアケア商品に占める割合を把握できるだけでなく、商品特徴ごとの市場規模を推計することもできます。
Euromonitor International
Optimising Pricing Strategy Using Via
10 May 21In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the…
Kayla Villena