Adapting to Uncertainty: The Impact on US Consumer Income and Expenditure
9 Jun 25President Trump’s 2025 package of higher tariffs, tax cuts and tighter immigration controls is reshaping US consumer markets. Uncertainty and rising inflation expectations are dampening demand, and spending growth across all categories is expected to moderate, with no clear winners. While many incentives may sunset with the 2029 term limit, elevated tariffs and weaker investment incentives are likely to suppress confidence and spending for at least another two years post-administration.
Jana Rude
Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
Navigating the Millennial Mindset
19 May 25Millennials (or Gen Y, born 1980-1994), representing 21% of the global population in 2025, command the largest total income across generations. Their collective earnings are projected to grow by 46% by 2040, solidifying their position as a significant economic force. However, financial caution, time constraints and pressured values temper their spending behaviour.
Jana Rude
[Opportunity Minded] Do You Need to Rethink Consumer Segmentation?
30 Apr 25Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Euromonitor International
Experience More with GenAI for Value Creation
18 Apr 25GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level.
Caroline Bremner
Unlocking Growth with 60+ Consumers
8 Apr 25The 60+ demographic represents the fastest-growing and wealthiest segment, with real income expected to grow at double digits by 2040. Yet, businesses often overlook this potent segment due to outdated stereotypes. Data-driven strategies and innovation can unlock both immediate and long-term volume growth.
Jana Rude
US Food and Drink Face the Low-Growth Era
5 Mar 25Perpetually low and falling fertility rates, sharpening anti-migrant sentiment, expanding GLP-1 usage, and the enduring impact of price increases have combined to create a situation where if aggregate calorie consumption at a regional level has not already begun to fall, it will start to in the near future. How to respond to this challenge ran through the strategies discussed by the food and beverage companies gathered at the annual conference of the Consumer Analyst Group of New York (CAGNY).
Matthew Barry
[Opportunity Minded] Your Quick Guide for a Strategic Market Assessment
5 Mar 25Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.
Euromonitor International
Chart of The Month: Declining Global Fertility Rates
26 Feb 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at fertility rates and the various cultural, policy, and economic factors at play.
Jana Rude
Voice of the Industry: Key Consumer Insights
24 Feb 25This article highlights the findings from Euromonitor International’s Voice of the Industry survey, gathering insights from professionals across diverse industries and regions on company strategy and consumer behaviour. Additionally, the article delves into innovation, new product development (NPD), and technological advancements impacting businesses.
Paula Ferolla
Uncover the Voice of Consumers and Industry Experts
24 Feb 25You should use consumer insights as the foundation of your strategic development. Surveys give you answers to shopper preferences, emerging trends and product development opportunities. Here's how we can help.
Lisa Holmes
Trend Analysis: A Formula to Guide Innovation
30 Jan 25Find the right trends for your business with our workbook. Your next opportunity could be a few clicks away.
Euromonitor International
What Are the Top Consumer Trends in 2025?
23 Jan 25Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Alison Angus
Economies and Consumers in 2025: Key Trends to Watch
21 Jan 25In 2025, global economies, businesses and consumers will encounter renewed challenges and opportunities, driven by sluggish economic and income growth, potential global trade disruptions during Donald Trump’s second presidency, and a booming mature consumer market.
Lan Ha
Brand Collabs in Brazil: Exploring New Paths for Innovation and Growth
16 Jan 25Brazil is among the top five countries for innovation in fast moving consumer goods, according to Euromonitor International’s Passport Innovation tracker, with over 12,000 new products tracked entering the market via e-commerce in FMCG industries since 2021. International brands often choose Brazil as an entry point into the wider Latin American market.
Paula Ferolla
2025 Consumer Trends and Industry Insights
11 Feb 25 | GMT: 03:00 PMGet ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
Euromonitor International
Chinese Appliance Brands on the Rise in Latin America: What’s Driving Growth?
7 Jan 25Latin America is emerging as a key player in global consumer appliances, leading volume growth with a projected 2.7% increase for 2024. While the global industry grew by just 1% in 2024 and a modest 0.1% CAGR over 2019-2024, Latin America posted a remarkable 2.6% CAGR during the same period. This performance was driven by rapid urbanisation, rising disposable household incomes, and more frequent heatwaves.
Jorge Araya
Top 10 Insights of 2024
23 Dec 24Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the insights which resonated the most with our audience in 2024. Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Euromonitor International