Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the content which resonated the most with our audience in 2024.
Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Check out Euromonitor International’s most popular insights of 2024:
1. 8 Ways to Identify Market Opportunities for Business Growth
Growing a business is hard. Geopolitical tensions, market volatility and economic uncertainty are real challenges that executives must navigate to thrive amid the upheaval. Your company’s future success depends on your ability to determine which strategies will sustain growth. It takes considerable effort. But we’re here to help you get there.
2. Top Five Fastest-Growing Economies in 2024
Global economic growth has been modest since the outbreak of the war in Ukraine and a surge in inflation in 2022. Although the outlook has started to brighten recently, ongoing tightened financial conditions and persisting geopolitical risks put a limit on the global recovery. Despite the global challenges, some emerging economies, particularly those from Asia Pacific, are expected to sustain solid growth rates and lead the global economic expansion in 2024 and beyond.
3. What Are the Top Consumer Trends in 2024?
Predicting customer needs and delivering solutions to their pain points are not easy tasks. This report is your starting point, so you can get to the bottom of consumer behaviour and lifestyle shifts. You’ll use these insights for marketing campaigns, brand activations, retail strategies and innovation plans.
4. Top Trends Shaping the Beauty and Personal Care Industry in 2024
As beauty consumers continue to redefine “value”, premiumisation and affordability will continue to be a balancing act between quality and price. Consumers are also becoming more ingredient-savvy, often willing to pay a premium for specific ingredients, rather than relying on general claims. “Longevity” will become the updated term for wellness, as consumers want to look and feel their best for as long as possible.
5. Global Economic Outlook: Q3 2024
The global economy has witnessed a sustained period of resilient growth as it enters the second half of 2024, driven by falling inflation and better-than-expected employment and private consumption. Short-term growth prospects, however, will be undermined by a still-high interest rate environment, while a potential cooling down of the labour market and growing political uncertainty will affect global business and consumer confidence.
6. Wellness is a Lifestyle: How to Meet Consumer Demands
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
7. Economies in 2024: Key Trends to Watch
In 2024, economies and cities across many parts of the world will see a subdued growth environment, with higher-for-longer interest rates and geopolitical uncertainties weighing on consumption, investment, manufacturing and trade. On the upside, easing commodity prices and inflation will give some breathing room for companies and households. While global manufacturing is set to slow down, some markets and sectors could witness growing opportunities, driven by manufacturers’ location diversification efforts.
8. Five Key Snack Trends to Track in 2024-2025
Global snack sales continue to grow – set to surpass USD680 billion in retail sales in 2024, up 5.6% from 2023. Though inflation is slowing and promotions are peaking, challenges such as the cocoa crisis and consumers’ reassessment of their snack spend persist. Euromonitor International’s snacks research has identified five key trends set to shape snacks in the year ahead.
9. Top Trends in Global Apparel and Footwear in 2024 and Beyond
In 2024, global sales of apparel and footwear are set to experience moderate growth of approximately 2% in constant terms and expected to recover to pre-pandemic levels by late 2025/early 2026. The impact of inflation remains persistent and will translate into cautious discretionary spending levels as the baseline forecast global inflation remains above central banks’ targets, meaning high interest rates are likely to stay and will continue squeezing consumers’ disposable incomes.
10. 2024 Consumer Trends in Asia and the Impact on E-Commerce
Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases. Technology is set to play a transformational role in providing a seamless online experience and enabling consumers to differentiate products in a personalised manner.
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Find out what Euromonitor’s Top Global Consumer Trends are for 2025.