Rocio Franco Senior Consultant
santiago
English, Spanish, Castilian
About Rocio
Rocio is based in Santiago, working primarily with clients in the region. She is responsible for building strong relationships with these key industry players, giving her keen insight and detailed understanding of corporate activity, industry dynamics and the most significant consumer trends.
Expertise
Rocío Franco is a Senior Consultant at Euromonitor International. She leads research for travel, consumer finance and foodservice in Latin America, specialising in global narratives for foodservice, last-mile delivery services and loyalty. Rocio actively collaborates and engages via relevant media, and has participated as a speaker at Expo Antad (Mexico), Horeca Challenge (Colombia) Abastur (Mexico) and Expo Alimentec (Colombia), amongst others. She has also organised a regional foodservice panel for Euromonitor with speakers from Rappi, Alsea and Forbes Mexico.
Recently Published Work
What's Shaping Loyalty Programmes in North America Today
Nadejda Popova
The increase in the cost of living, growth in e-commerce purchases, and interest in experiences are key drivers that loyalty programmes should consider when profiling the North American consumer. Currently, North Americans have a higher participation in loyalty programmes within industries they interact frequently as a higher engagement allows them to maximise the value of their spending.
The Evolution of Loyalty Programmes in Foodservice
Rocio Franco
Food has become a captivating fandom topic, with over 508 million worldwide Instagram posts using the #food hashtag. Consumers seek communities around their passions, and loyalty programmes catalyse fandoms and brand connections. By aligning with customer needs, they unite audiences in shared brand enthusiasm. Loyalty programmes play a crucial role in fostering these bonds, connecting brands with consumers through personalised rewards, enhancing satisfaction, and building loyalty.
Explorando la era de alimentos on-demand
Rocio Franco
Este evento de Euromonitor International analiza el panorama macroeconómico de América Latina y los hábitos de consumo de alimentos a través del delivery.