China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

This report examines leading fintech and start-up players across key service industries, highlighting the rising influence of orchestration platforms, agentic commerce and embedded loyalty. It emphasises growing investments driving innovation, hyper-personalised rewards and a transformation in customer engagement.

Consumer foodservice grew in 2024 despite economic uncertainties and high inflation. Transactions recovery shows high demand but consumers are trading down and spending cautiously. Digitalisation assists restaurant operators to make strategic decisions and navigate market challenges and consumer preferences. Consumer expectations are for added value and ensuring their money is well spent. High competition creates a dynamic environment with constant innovation in products, services and occasions.

Consumer foodservice in Switzerland saw a slump in 2024, with value sales in a small sub-decimal negative-figure slump. Meanwhile, outlets saw marginal growth in numbers, while transactions saw small sales however, both saw a lower performance than witnessed in 2023. Compared to 2022 figures, on the other hand, value sales and transaction numbers were notably higher, while unit numbers were in a negative trend, so numbers of units have been recovering, even though transactions have slowed down.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

2024 marked the third year since Russia's invasion of Ukraine, a backdrop that continued to shape the growth and development of the foodservice market in the country. Foodservice sales saw strong growth in current value terms in 2024 but also in terms of the volume of transactions. However, despite this, sales still remained well below 2022 levels in volume terms, albeit with the number of outlets and transactions rebounding significantly through 2023–2024. High inflation and infrastructure chal

Consumer foodservice maintained positive value growth in Nigeria in 2024, with outlets also maintaining small growth in numbers, while transactions remained low compared to the 2021-2022 period. Consumers’ purchasing power has declined strongly, due to various factors such as the removal of the fuel subsidy within Nigeria, disruption in supply chains, climate change, and devaluation of the local currency. All these factors have resulted in high costs for food, compounded by consumers’ weakened s

Consumer foodservice in Germany has faced a number of challenges. Since the pandemic, the industry has been impacted by major price increases due to inflation, including the impact of the war in Ukraine, leading to rising prices of food and beverages, but even more so, in terms of energy prices, where Germany has traditionally relied on cheap imports of gas and oil from Russia.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

In 2024, the overall performance of consumer foodservice in Indonesia showed a slowdown in value sales growth compared to the previous year, with mixed performances across channels. Street stalls/kiosks continued to experience strong growth in 2024, while full-service restaurants recorded positive but flat sales growth. The industry continued to face multiple headwinds from weakened consumer purchasing power, especially among the low- to mid-income segments, and the boycott of global brands amon

Despite recording a positive performance in 2024, value growth of consumer foodservice in South Africa continued to slow. Local consumers faced several challenges in the first half of 2024, including political uncertainty, elevated food and fuel prices and high interest rates. Annual consumer price inflation was 5.6% in February 2024. However, after the national elections in May and the establishment of the Government of National Unity (GNU), this figure was down to 2.8% by October, the lowest r

Consumer foodservice in Brazil saw a slowing of growth in terms of current value sales and transaction volumes in 2024, along with a decline in outlet numbers. This year continued to be challenging for operators in Brazil, especially for smaller and independent players, mostly family-owned businesses. Rising costs was one of the main challenges. Inflation on food and beverages showed an accumulated price variation higher than the country’s general inflation index. What was behind the increase in

In 2024, consumer foodservice in Mexico observed a positive performance, with growth in sales in current value terms, transaction volumes, and outlet numbers. Both national and international brands of chained players were highly active in expanding their outlet numbers and investing in renewing their brands and locations. Examples of this include specialist coffee and tea shops such as Tim Hortons, Caffenio, and Tierra Garat, which have all been expanding their geographic presence at a rapid pac

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

Consumer foodservice in China saw solid current value growth in 2024, although the momentum was weaker than seen the previous year, as growth in the industry tempered after post-pandemic recovery. Consumer trading-down presented the biggest challenge to players, with the majority of foodservice providers reporting a decline in spending per visitor. This was largely due to the dual factors of more cautious discretionary spending and increases in price discounts. Foodservice providers actively pro

Consumer foodservice in New Zealand witnessed marginal transaction growth in 2024 denoting a slight recovery on the previous year. Inflation continued to ease helping to lift consumer confidence, although many consumers still felt the pressure from several years of higher living costs. The recovery of inbound tourism to New Zealand has been beneficial to the local consumer foodservice industry. However, ongoing operational challenges continue to plague operators, including the issue of labour sh

In 2024, consumer foodservice in the United Arab Emirates was shaped by a combination of economic resilience, evolving consumer preferences, and rapid digital transformation. The industry has continued to expand, bolstered by the local market’s status as a global tourism and business hub. The rise of experiential dining, fuelled by an influx of international visitors and high disposable incomes, has driven demand for premium and immersive food experiences. Food halls, fine dining concepts, and t

In 2024, value sales of consumer foodservice in Taiwan recorded positive growth, while transactions and outlet numbers continued to rise. Strategic partnerships, technological innovation, and a strong focus on sustainability drove growth for consumer foodservice. Major convenience store chains such as 7-Eleven and FamilyMart led the market with co-branded food and beverage collaborations, offering gourmet-style meals that blurred the line between restaurant and convenience store dining.

Consumer foodservice continued to see current value growth in Sweden in 2024 as the Swedish economy showed signs of improvement. In the context of a lower rate of inflation and rising real wages, consumers displayed increased confidence and proved more willing to spend on eating out or ordering from consumer foodservice. Although value growth in 2024 was slower than in the previous year, the high rate of inflation played a key role in the stronger growth seen in 2023. Indeed, transaction growth

Consumer foodservice in Israel faced a challenging year in 2024, as the Israel-Hamas war continued to hinder domestic demand for eating out of the home and the ability to operate proved challenging. Outlets were forced to close or reduce trading hours due to limited staff and fewer customers. Many consumers chose to stay at home and relied more on delivery services like Wolt to purchase food from consumer foodservice outlets. The lack of tourism also dented performance, with full-service restaur

Consumer foodservice saw current value growth in Portugal in 2024. After the significant impact of rising inflation and the increase in Euribor rates on local consumers, purchasing power declined from 2022. However, the attitudes and behaviour of local consumers became increasingly positive throughout 2024, with the trend towards in-home consumption losing steam. This trend was driven by a rise in confidence, fuelled by positive economic indicators, including the stabilisation of inflation and t

The market for consumer foodservice in Malaysia registered a marked slowdown in growth current value terms in 2024, when compared to the previous two years. This deceleration was largely due to shifting consumer confidence, in light of the high cost of living. While the rate of core inflation moderated in 2024, the prices of necessities such as food, fuel, and utilities continued to rise, leaving many Malaysians with reduced purchasing power. This led to much more cautious spending on discretion