Sahiba Puri Senior Consultant
singapore
English, Hindi, Punjabi, Panjabi
About Sahiba
Sahiba advises clients across home products industries, on topics ranging from consumer insights and local, regional and global trends, to industry performance and outlook.
Expertise
Sahiba’s expertise and skills cover client engagement for home products, and delivering strategic research content, with a central focus on pet care and home care. She does this as the Asia Pacific regional expert, helping clients interested in this region to understand how inherent trends can be expected to impact and shape their businesses. Sahiba previously worked in the financial research industry focusing on private equity and venture capital deals.
Recently Published Work
Identifying Opportunities in Pet Life Stage Nutrition Through the Lens of Need States
Sahiba Puri
Pet health and wellness is becoming increasingly sophisticated. Nuanced needs are driving specific expected benefits. Understanding life stage specific needs has the potential to create opportunities for pet care brands and category owners.
Exploring Opportunities in Pet Health and Wellness Through the Lens of Need States
Sahiba Puri
The trend of anthropomorphising one’s pet has evolved significantly over the years. From addressing basic welfare to now creating opportunities for them to thrive, pet humanisation is becoming increasingly sophisticated. This is spilling into the pet health and wellness space where consumers are not only aware of their pets’ core physical needs but also their emotional and mental wellbeing.
Growth and Expansion of Pet Dietary Supplements
Sahiba Puri
Taking care of a pet is going beyond nutrition and calorific intake. A more holistic approach is being applied in managing a pet’s health with attention being paid to longevity and quality of life. Beyond pet food, it is pet dietary supplements that are enabling pet owners not just to manage health issues but to enhance their pet’s overall health and wellbeing.