Pet care is seeing positive growth in Poland in 2025, with volume sales slightly improved from the previous year, and value sales down. This dynamic is due to the stabilisation of the Polish economy, with inflation back to normal levels after two years of double-digit hikes, and signs of stable growth. However, despite this good news, consumers remain price-sensitive and some budget-conscious pet owners are leaning towards more financially-friendly options. Some consumers are choosing to cook fo

Value sales of pet care in Indonesia are slowing in 2025, while volume sales are showing a slight decline. After a year of subdued performance in 2024, the industry continues to face economic uncertainty in 2025, and the weakening of purchasing power among existing pet owners translates into only modest value growth. However, the contraction in demand is counterbalanced by an expanding base of pet owners, particularly in urban areas where smaller household sizes are fuelling a rise in pet compan

In 2025, pet care in Brazil continues to demonstrate resilience and adaptability despite a challenging economic environment. Following strong GDP growth of 3.4% in 2024, the economy is expected to decelerate to 1.6%, according to the Brazilian Institute of Geography and Statistics (IBGE), with inflation remaining a concern – particularly food inflation, projected at 7.7%. These conditions have led to more cautious consumer behaviour, with households prioritising essential goods and opting for br

Pet food is maintaining positive sales in Morocco in 2025, with value and volume growth both up slightly compared to the previous year. That said, price-sensitivity is a major factor among consumers in the country, due to difficult economic conditions. This means many pet owners are opting for cheaper alternatives in pet food, including downtrading to more affordable options. Some are even turning to homemade food to ensure their pets are well-fed without the added expense. This shift in consume

Pet care is maintaining positive, albeit moderate, value and volume sales in Switzerland in 2025. This suppressed performance is attributed to a slightly declining overall pet population, with a stronger focus on smaller, low-maintenance pets. Cats continue to be the most favoured pet type, thanks to having a positive reputation as being comparably easy and low-cost pets, compared to dogs for example, as cats are able to be kept in smaller apartments, especially in cities, and do not need to be

Sales of pet care in Austria are expected to rise in both value and volume terms in 2025. Despite the pet population remaining relatively stable with minimal growth, both volume and value sales are forecast to perform well, driven primarily by pet food. An increasing number of consumers are opting for prepared pet food, driven by several factors including time constraints, a growing demand for convenience, and the expanding range of specialised products. Changing consumer behaviour is aligned wi

China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

In 2025, both the value and volume of pet care sales in Saudi Arabia are expected to increase, driven by a growing trend in pet ownership. Once constrained by social norms, pet ownership is becoming increasingly mainstream in urban areas, especially among younger consumers and expatriates. Consequently, pet care is transforming into a thriving, consumer-driven market shaped by growing ownership, shifting social values, and commercial investment. The continued rise in pet ownership, particularly

Retail current value and volume sales of pet care in Finland are projected to continue to rise over 2025. However, retail volume growth is expected to remain modest, while retail current sales are set to grow moderately, and at a slower rate, compared with 2024. The industry’s expansion in retail value terms is being driven more by trading-up than by increased consumption: consumers are not necessarily buying more, but they are spending more per purchase. This reflects a shift toward higher-pric

In 2025, pet care in Sweden is poised for continued value growth, even as volume growth stabilises. This trend reflects a shift in consumer behaviour from quantity to quality, as pet owners increasingly favour thoughtful, functional, and often premium solutions over bulk purchasing. Rather than expanding the number of products they buy, Swedish consumers are investing in items that reflect their pets’ health, wellbeing, and place within the household. From nutritionally tailored foods to sustain

Pet care in Denmark is witnessing a strong performance in value terms over 2025, in line with the ongoing premiumisation trend. Danish consumers continue to prioritise higher-quality, health-oriented, and specialised pet products, such as natural ingredients, functional nutrition, and products tailored to dietary requirements. Inflationary pressures and price increases, particularly in premium dry and wet pet food, continue to boost value growth. Retail volume growth has picked up slightly but r

Pet care sales in Hong Kong continued to grow in 2025, primarily driven by an increasing pet population, particularly cats. This upward trend was significantly influenced by the pet humanisation trend, which has reshaped consumer attitudes and behaviours across all categories of pet care.

Pet care is set to see significant current value growth in Vietnam in 2025. The country’s economy performed well in 2024. Despite being hit by a natural disaster (Typhoon Yagi) the country recorded robust GDP growth. Inflation was also under control. However, consumer sentiment remains dampened. Challenged by unemployment, income concerns and global economic developments, consumers have become more price sensitive and are spending more cautiously. Nonetheless, pet care performed well in 2024 and

Growth in total pet care current value sales in the Netherlands in 2025 is expected to be slower than in 2024, mainly because pricing pressures are gradually receding as inflation stabilises. The market is still poised to register another robust performance in this respect, however, and the vast majority of categories look set to post solid growth in volume terms for the entire year. Overall demand continues to be buoyed by rising levels of pet ownership and pet humanisation, whereby people cons

Pet care in Mexico is set to see solid although slowing retail current value growth in 2025, with all categories anticipated to see sales rise. However, despite continued value growth, pet food is set to see only insignificant growth in retail volume terms in 2025, despite the stronger rise in the pet population, largely due to the growing trend amongst pet owners of opting for smaller pets, which directly influences the amount of food they consume. Several factors are driving this shift, with t

In recent years, premiumisation and pet humanisation have resulted in exciting growth for pet care in the US. Even as pet owners faced steep challenges to their personal economies, many pet owners preferred to limit their own lifestyles rather than lower their pet’s standards of living. However, rapid shifts in price tiers, as well as elevated implied standards for care, have begun to price out many pet owners. Emerging from an intense year of natural disasters that left many across the US displ

Sales of pet care have seen dynamic growth in current value terms in Thailand in 2025. This strong performance has largely been fuelled by sales of dog and cat food which account for most sales of pet care and also saw dynamic growth in 2025. This is being fuelled in part by the growing population of pet dogs and cats, with the number of households keeping cats and dogs continuing to rise. This is linked to the growing number of single-person households and increasing number of individuals and c

The rate of growth in retail current value sales of pet care in Ukraine will slow but remain vigorous in 2025. The percentage of households with a dog or cat fell in 2022 due to the Russian invasion, and while it has rebounded during subsequent years, it will remain below its pre-war level in 2025. Nonetheless, growth in demand for pet food is being driven by the fact that a steadily growing proportion of cats and dogs are being fed prepared food. Owners in Ukraine, particularly younger ones in

In 2025, pet care in Greece is enjoying healthy volume growth in line with rising pet ownership. In current value terms, growth is slowing in line with easing inflation, although consumers remain highly budget conscious due to economic uncertainty. Pet owners are keen to take care of their pets properly, with a stronger focus on nutrition and healthcare. Many pet owners remain sensitive to the ingredients in the pet food they choose, as well as the price-quality ratio. As education and awareness

The rate of growth in retail value sales of pet care will slow slightly but remain robust in 2025. Growth will be supported by continuing price increases across all product categories, driven by higher manufacturing and distribution costs. However, the ongoing decline in the country’s canine population will weigh on growth. Moreover, the country’s feline population is set to decline in 2025 for the first time during the review period. On the other hand, pet humanisation continues to drive premiu

The pet humanisation trend in Taiwan has intensified in 2025, especially as declining birth rates are reshaping family dynamics and elevating the role of pets within households. Pets are not just companions, but integral parts of the family. Consumers are increasingly engaging in activities with their pets, from day trips to more adventurous outdoor excursions, with cats even being trained for these shared experiences. In 2025, pet health and wellness has emerged as a significant trend, driven b

The rate of growth in retail current value sales of pet care in Hungary will be broadly similar to 2024 in 2025. Supported by a relatively low inflation rate, growth will be driven by the continued humanisation of pets, increased demand for premium and functional products, and a rising emphasis on pet health and sustainability. Innovations in pet nutrition, eco-friendly products and wellness-focused offerings will help to maintain market momentum. E-commerce will continue to grow in importance a

After a significant downturn in 2024, caused by the nation’s longstanding economic crisis, the pet care market in Argentina is expected to rebound in 2025, with projected growth in both volume and constant value terms. This recovery will be supported by improving economic conditions, including stabilising inflation, rising real incomes, and a gradual reformalisation of sales channels. Together, these factors should restore consumer confidence and contribute to a more favourable outlook for the i

Pet food in Egypt witnessed robust volume growth in 2025, despite the economic challenges posed by rampant inflation and political instability. There was notable surge in prices, by 15% on average, although this was mitigated by currency stability. Critically, consumers have continued to spend on pet care, particularly within the dog and cat food categories. While the price hikes have contributed to a rise in market value, consumer demand for pet food remains resilient due to the growing number