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Spiros Malandrakis Industry Manager - Alcoholic Drinks
london
English, Greek, Modern (1453�)
About Spiros
As Industry Manager, Spiros sets the agenda, standards, focus and insight levels for Euromonitor's global alcoholic drinks research. He is also a key contributor and thought leader in development of the company's cannabis research analyses and system data.
Expertise
Spiros has been providing prescient and pioneering insights on the evolution, branding and innovation within the global alcoholic drinks industry for the past two decades. Prior to working at Euromonitor, Spiros worked as a freelance analyst and journalist for a number of independent publications. He is also founder of the iconic London bar, Behind This Wall.
Recently Published Work
RTDs: A Cocktail of Disruption and Change
Spiros Malandrakis
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
InterTabac and InterSupply & CB Expo 2024
Raphael Moreau
At the trade fair duo InterTabac and InterSupply from 19th to 21th September, 2024, trade visitors meet top decision-makers from retail, manufacturing and the service sector.
Mindful Drinking: No/Lo Comes of Age
Spiros Malandrakis
Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.