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Spiros Malandrakis Global Insight Manager: Alcoholic Drinks
london
English, Greek
About Spiros
Spiros sets the agenda, standards, focus and insight levels for Euromonitor's global alcoholic drinks research. He is also a key contributor and thought leader in development of the company's cannabis research analyses and system data.
Expertise
Spiros has been providing prescient and pioneering insights on the evolution, branding and innovation within the global alcoholic drinks industry for the past two decades. Prior to working at Euromonitor, Spiros worked as a freelance analyst and journalist for a number of independent publications. He is also founder of the iconic London bar, Behind This Wall.
Recently Published Work
The Future of Mindful Drinking in Modern Markets
15 Jan 25This panel discussion featuring Euromonitor International’s alcoholic drinks industry manager, Spiros Malandrakis, delves into the rapid rise and transformative potential of the "non and low" alcohol beverage category. Whether you're a consumer, brand, or industry professional, this video offers valuable insights into the future of non-alcoholic beverages.
Spiros Malandrakis
RTDs: A Cocktail of Disruption and Change
31 Oct 24The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
Spiros Malandrakis
InterTabac and InterSupply & CB Expo 2024
Messe Dortmund: Strobelallee 45, 44139 Dortmund 20 September 2024 13:00 CETAt the trade fair duo InterTabac and InterSupply from 19th to 21th September, 2024, trade visitors meet top decision-makers from retail, manufacturing and the service sector.
Spiros Malandrakis