This panel discussion, featuring Euromonitor International’s alcoholic drinks industry manager, Spiros Malandrakis, was recorded during Bar Convent Berlin in conjunction with Park Street, and explores the rapid rise and transformative potential of the "non and low" alcohol beverage category.
Driven by consumer demand for healthier lifestyle choices, the sector highlights the influence of younger, health-conscious demographics, the role of social media in raising awareness, and the participation of both major brands and innovative independent players. This category represents a unique intersection of consumer-driven innovation and significant economic opportunity.
Whether you're a consumer, brand, or industry professional, this video provides valuable insights into the future of non-alcoholic beverages.
To learn more about the key trends providing opportunities, cautionary tales and glimpses of the future amidst the challenges, read our report, Top Trends in Alcoholic Drinks.