Suzi Gardner Senior Research Analyst - Fashion
london
English
About Suzi
Suzi contributes to the fashion team, providing insights across apparel and footwear, luxury goods and personal accessories for the UK.
Suzi provides insights across the fashion industry, with a special interest in sustainability and the digitisation of fashion. Suzi previously worked closely with clients in South Africa, delivering tailored client research reports and strategy briefings.
Recently Published Work
Levi Strauss & Co. and the Shifting Landscape of Denim in Times of Uncertainty
9 Jun 25In recent years, Levi Strauss & Co has experienced an uneven performance, with flat sales in 2023 and continued stagnation across most markets in 2024, including declines in key markets like the US and France. In response, the company discontinued its footwear line in 2024 to refocus on its core apparel business. This strategic shift is aimed at revitalising growth and improving profit margins, which have been under pressure.
Suzi Gardner
Nike Inc Navigating Supply Chain Tensions and Challenger Brands
12 May 252024 was a challenging year for Nike Inc, with global sales declining in both apparel and footwear. The decline in its primary product category, coupled with shifting industry and macroeconomic factors, highlighted the need for a strategic re-evaluation across the business. Nike Inc is already taking active steps to address these challenges.
Suzi Gardner
Women’s Sportswear: The Big Winner of Paris 2024 Olympics?
3 Jul 24For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
Suzi Gardner