Levi Strauss & Co in Apparel and Footwear

February 2025

Given the macroeconomic turbulence the global apparel and footwear industry faces, Levi Strauss & Co is not immune to the negative impacts declining consumer spending and shifting consumer priorities have on growth prospects. Despite the shifting industry and consumer landscape, Levi Strauss & Co continues to explore product and regional diversification alongside further digital investment in Web 3.0 and remains committed to building a long-term sustainable business.

EUR 600
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This report comes in PPT.

Overview:

Euromonitor International's report on Levi Strauss & Co delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Levi Strauss & Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Levi Strauss & Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Levi Strauss & Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Levi Strauss & Co’s global footprint
Company overview
Navigating the impact of President Trump’s policies
Growth decomposition
Shifting consumer values driving purchases
Resilient prospects of denimwear (1/2)
Resilient prospects of denimwear (2/2)
Exposure to future growth (1/2)
Exposure to future growth (2/2)
Directing focus towards womenswear
Increasing footprint in India
Tailored retail experiences: Lollapalooza India
R elative performance
Competitor overlap
Key categories and markets
Premiumisation strategies: Haus of Strauss
Lifestyle strategies: McClaren Racing collaborations
Retail strategies: Recentring direct-to-consumer (DTC) sales
Streamlining manufacturing and distribution strategies
Legislation around sustainable development
Consumers search for value through sustainability
Climate Transition Plan
Multi-faceted sustainability
Value chain transparency
Trust Protocol: Joining Amazon’s Climate Pledge Friendly campaign
Digital investment across the value chain
Digital investment: Consumer and industry importance
Artificial diversity: AI tools impacting DEI strategy
Leveraging conversational commerce: The Levi’s Jeans Fit Guide
Key findings
Priorities: Future strategic development
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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