Luxury Goods in Sweden

October 2024
EUR 1,950
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Sweden?
  • Which are the leading brands in Luxury Goods in Sweden?
  • How are products distributed in Luxury Goods in Sweden?
  • How important is tourism in evaluating demand for Luxury Goods in Sweden?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Sweden

Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Experiential Luxury in Sweden

KEY DATA FINDINGS

Climate and economic conditions drive tourists to Sweden
Unique experiences sought within luxury accommodation
Ranking remains unchanged with Grand Hotel reporting outstanding results
Small brands have opportunities to offer bespoke experiential luxury
Ongoing investments and acquisitions expected to support growth
International spending from Western Europe and the US will drive experiential luxury sales
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029

Fine Wines/Champagne and Spirits in Sweden

KEY DATA FINDINGS

Relatively small growth for fine wines/champagne and spirits, as the majority consumption takes part within experiential luxury
Fine wines remains the core subcategory, while luxury whiskies sees the highest value growth
Leading brands see small erosion of shares as consumers seek new and smaller brands
Smaller brands set to see ongoing opportunities
Trends and preferences expected to remain the same over the forecast period
Could a trend for non-alcoholic luxury drinks be on the rise?
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029

Premium and Luxury Cars in Sweden

KEY DATA FINDINGS

Premium and luxury cars remains a strong category in luxury goods
Electric vehicles continue to rise in popularity
Volkswagen Group outperforms previous leader Mercedez-Benz
EVs will continue to grow in popularity over the forecast period, despite some challenges
Sales of new luxury cars set to outperform used car sales
Online sales expected to rise over the forecast period
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029

Personal Luxury in Sweden

KEY DATA FINDINGS

Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
“Less is more” trend expected to continue
Digitalisation and omnichannel options will support ongoing sales
Sustainability trends will continue to support the popularity of pre-owned goods
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Luxury Goods

    • Luxury Foodservice
    • Luxury Hotels
      • Fine Champagne
      • Other Fine Wine
      • Luxury Brandy and Cognac
      • Luxury Whiskies
      • Other Luxury Spirits
  • Premium and Luxury Cars
        • Men's Designer Apparel
        • Women's Designer Apparel
        • Designer Childrenswear
        • Designer Clothing Accessories and Hosiery
        • Children's Designer Footwear
        • Men's Designer Footwear
        • Women's Designer Footwear
      • Luxury Spectacle Frames
        • Men's Luxury Sun Glasses
        • Women's Luxury Sun Glasses
      • Luxury Costume Jewellery
        • Men's Luxury Fine Jewellery
        • Women's Luxury Fine Jewellery
        • Men's Luxury Bags and Small Leather Goods
        • Women's Luxury Bags and Small Leather Goods
      • Luxury Travel Goods
    • Luxury Wearables Electronics
      • Men's Luxury Timepieces
      • Women's Luxury Timepieces
    • Luxury Writing Instruments and Stationery
      • Super Premium Colour Cosmetics
      • Super Premium Fragrances
      • Super Premium Skin Care
      • Other Super Premium Beauty and Personal Care

Luxury Goods

This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.

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This report originates from Passport, our Luxury Goods research and analysis database.

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