The year 2023, particularly around the movie’s summer release, saw the hype levels for the Barbie film move into overdrive. However, while Barbie contributed to a strong performance by Mattel in 2023, Hot Wheels was recording stronger percentage growth and the return of Disney Princess and Frozen provided a major boost to actual sales growth. Mattel is expected to continue expanding into the entertainment world with more movies, films and console/PC games featuring its IPs in the coming years.
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Euromonitor International's report on Mattel Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of Mattel Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mattel Inc.
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