Midea Group Co Ltd in Consumer Appliances

November 2024

Midea is the leading player in the global consumer appliances market, with top three places in a number of categories, including leading air treatment products and microwaves. The Chinese company is also one of the main drivers of the smart home trend, launching AI-driven products in both consumer appliances and beyond. One area it could look to improve on is continuing to lessen its dependence on its home market, targeting dynamic countries in Asia as well as other parts of the world.

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This report comes in PPT.

Overview:

Euromonitor International's report on Midea Group Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Midea Group Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Midea Group Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Midea Group Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Midea's global footprint
China dominates Midea's global sales
Market momentum the main growth driver for Midea in recent years
Midea: Financial results
Midea targets coffee machine growth with its new AI-powered Barista Brew model
Midea driving development of the Smart Home of the future
Haier enjoying strong growth in the Russian market
Haier and Gree have the biggest overlaps with Midea
Midea among the top two players in many categories in China
Midea brand doing a lot of the hard yards for the company
Asia Pacific dominates Midea's major appliances sales
Midea continues making gains in microwaves in the Russian market
Freestanding fridge freezers hold great promise for Midea in China
The smart home remains a key focus area for Midea
Midea launching products that Matter
Asia Pacific accounts for more than 90% of Midea's small appliances sales
Air treatment products a key category for Midea
Split air conditioners to be a major growth driver for Midea
Midea's Barista Brew looks to enhance the coffee experience with the help of AI
Midea's chameleon-like Penrose Air product can blend in with the prevailing decor
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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