Nestlé SA in Pet Care

November 2024

Nestlé ranks second in pet care in the world in 2023 and pet care is one of the main drivers of Nestlé’s growth in 2023 among its entire consumer goods portfolio. Market momentum as well as market premiumisation through science-based premium brands such as Purina ProPlan and Purina ONE drive Nestlé’s pet care growth. In 2024, Nestlé divests in baby food but consolidates its pet food portfolio with innovations focused on natural ingredients and therapeutic solutions. Finally, Nestlé Purina has st

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Overview:

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy. Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Nestlé is forecast to have the highest absolute growth from 2023 to 2026
The US is by far the largest market for Nestlé Purina in the world
Company overview
Market momentum coming from both inflation and adoption growth drives Nestlé sales
Exposure to growth
Rising pet humanisation: A boon for the pet care industry amidst declining birth rates
Mars and Nestlé in fierce competition to lead global pet food market
Nestlé ranks among the top 10 pet care players with the least reliance on its top three brands
Key categories and markets
Premiumisation and humanisation trend at the forefront of Purina growth strategy
Nestlé sustains strong market leadership with key brands spanning all price segments
Clean ingredients and therapeutic food drive Purina innovations
Due to fierce channel competition, Purina distributes across all online retailers
Nestlé focuses on health-targeted food and solutions to tap into premiumisation
Latin America remains a key focus for Nestlé as pet adoption continues to grow
Cat food sales are higher than dog food in top European countries as population drives demand
Purina continues to launch initiatives to trial more sustainable actions
Executive summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
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Pet Care

This is the aggregation of pet food and pet products.

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