Nitori Co Ltd in Home and Garden

August 2024

Nitori Co Ltd is making waves in Asia, aiming to dominate the global furniture market by expanding into bustling cities and capturing the growing middle class. With products such as the durable N-SHIELD and sleek N-Polda, it is setting trends in multifunctional, sustainable furniture. Nitori’s omnichannel strategy blends online and offline shopping, enhancing its capabilities. Committed to sustainability, Nitori focuses on responsible sourcing, waste reduction, upcycling and eco-friendly materia

EUR 600
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Overview:

Euromonitor International's report on Nitori Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Nitori Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nitori Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nitori Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Download Table of Contents
Scope
Executive summary
Top companies at a glance
Nitori’s global footprint
Nitori’s sales and ranking
Nitori’s global footprint
Nitori’s strategic withdrawal
Expanding brand presence with innovative and sustainable home furnishing solutions
Company overview
Exposure to growth
Nitori has strong growth ambitions, and it is clear Asia Pacific is step one on that journey
Expansion into Southeast Asia
Careful digital investment in Southeast Asia
Aggressive expansion into China
N-SHIELD: Strong against scratches
Part of Nitori’s thinking in innovation looks to be a reaction to the pressure on living spaces
N- Polda : Flexible and multifunctional
R elative performance
Nitori’s competitive relationship with IKEA
Nitori’s competitive relationship with IKEA
Key categories
Strategy to ensure sustainable growth
Optimising operations
E-commerce as a preferred channel for consumers
Improving omnichannel presence: Nitori’s OMO (Online Merges with Offline) strategy
Nitori’s app
Omnichannel strategy at the centre
Entry into Shopee and Lazada
Joining Pinduoduo in China
Nitori’s environmentally-friendly initiatives
Resource efficiency and recycling
Climate change response
Nitori’s key messages in positioning, technology and sustainability
Key summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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