On AG in Sportswear

February 2025

Driven by innovation-centred product development and robust branding strategies within the athletic footwear market, On AG has established itself as the world’s fastest growing sportswear brand. On continued to outperform the global sports footwear industry in 2024, recording double-digit growth. Its direct-to-consumer (DTC) channel, in particular, stands out as the company’s most dynamic growth driver, while sports apparel and sports-inspired sportwear expansion represent key opportunities.

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This report comes in PPT.

Overview:

Euromonitor International's report on On AG delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of On AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of On AG.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of On AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
On AG’s global footprint
Company overview
Growth decomposition
Sports footwear gains momentum across all regions
Maximising the potential of sports apparel
Maximising the potential of sports apparel
Maximising the potential of sports apparel
Asia Pacific driving expansion in the sportswear industry
Asia Pacific driving expansion of the sportswear industry
Capitalising on the benefits of direct-to-consumer strategy
Capitalising on the benefits of direct-to-consumer strategy
Capitalising on the benefits of direct-to-consumer strategies
Top companies at a glance
Competitor overlap
Sports footwear rankings
Nike Inc dominates the sportswear market
Brand positioning: Sportswear
Sports footwear sales by category
Sports footwear sales by region
Redefining athletic identity through fashion
Dominance of performance running in On’s product lineup
Zendaya moves with On
Increased focus on sustainable materials
Sustainability-driven technological solutions
The growing appeal of pre-owned
Onward: a resale platform curated by On
Cyclon ™: Designed to be recycled
Key findings
Next steps and opportunities
Projected company sales: FAQs
Projected company sales: FAQs

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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