Personal Accessories in Romania

January 2025
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in Romania?
  • Which are the leading brands in Personal Accessories in Romania?
  • How significant is tourism in determining sales and demand for Personal Accessories in Romania?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in Romania?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Personal Accessories in Romania

Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
Table 2 Sales of Personal Accessories by Category: Value 2019-2024
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Bags and Luggage in Romania

KEY DATA FINDINGS

The revival of international and domestic travel boosts growth in luggage
Seasonality impacts buying habits within the bags and luggage category
Handbags record a positive performance while business bags are challenged by remote working
Polarisation is expected as both affordable and luxury bags gain ground
Technological integration is expected to gain ground among tech-savvy consumers
Backpacks are set to record a strong volume performance as Romanians take part in sporting activities
Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Table 16 Sales of Luggage by Type: % Value 2019-2024
Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029

Jewellery in Romania

KEY DATA FINDINGS

Fine jewellery experiences the strongest uplift, benefiting from being viewed as an investment piece
Customisation and personalisation are key drivers of sales within fine jewellery
Teilor SRL continues to lead with a diverse product portfolio in jewellery
Premiumisation and customisation will be key growth drivers across the forecast period
There is an opportunity for men's jewellery to gain ground across the next five years
Consumers purchasing choices are expected to be increasingly influenced by sustainability
Table 24 Sales of Jewellery by Category: Volume 2019-2024
Table 25 Sales of Jewellery by Category: Value 2019-2024
Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 34 Distribution of Jewellery by Format: % Value 2019-2024
Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029

Traditional and Connected Watches in Romania

KEY DATA FINDINGS

Strong double-digit growth is bolstered by connected watches in 2024
Traditional luxury timepieces appeal as investment pieces, offering craftmanship and heritage
Retailers offer sophisticated shopping experiences to entice consumers
The rising importance of investment pieces is expected to drive sales of luxury, high watches
Sustainability and transparency will become central to brand strategies
Potential for customised options to gain ground, aided by technological advancements
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
Table 44 Sales of Traditional Watches by Category: Value 2019-2024
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
Table 51 Sales of Connected Watches by Category: Volume 2019-2024
Table 52 Sales of Connected Watches by Category: Value 2019-2024
Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029

Writing Instruments in Romania

KEY DATA FINDINGS

Digitisation is an ongoing challenge to the sales of writing instruments in Romania
Premiumisation and limited-edition goods boost retail value growth in 2024
Children’s products focus on bright, engaging designs to stand out and drive sales
As digitisation grows, brands may focus on products used for art and hobbies
Writing instrument players will focus on sustainability to align with consumer demands
Products designed for children may drive growth as parents look to support their writing abilities
Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
Table 74 Sales of Writing Instruments by Category: Value 2019-2024
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
Download table of contents
The following categories and subcategories are included:

Personal Accessories

      • Backpacks
      • Business Bags
      • Crossbody Bags
      • Duffel Bags
        • Non-Luxury Handbags
        • Luxury Handbags
      • Wallet and Coin Pouches
      • Other Small Bags
    • Luggage
    • Costume Jewellery
    • Fine Jewellery
          • Basic Mechanical Watches
          • Mid Mechanical Watches
          • High Mechanical Watches
          • Basic Quartz Analogue Watches
          • Mid Quartz Analogue Watches
          • High Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Mid Quartz Digital Watches
          • High Quartz Digital Watches
          • Basic Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Basic Mechanical Watches
          • Mid Quartz Analogue Watches
          • Mid Quartz Digital Watches
          • Mid Mechanical Watches
          • High Quartz Analogue Watches
          • High Quartz Digital Watches
          • High Mechanical Watches
          • Basic Activity Watch (Analogue)
          • Mid Activity Watch (Analogue)
          • High Activity Watch (Analogue)
          • Basic Activity Watch (Digital)
          • Mid Activity Watch (Digital)
          • High Activity Watch (Digital)
          • Basic Smart Wearables
          • Mid Smart Wearables
          • High Smart Wearables
    • Colouring
    • Markers and Highlighters
      • Graphite Pencils
      • Mechanical Pencils
      • Ball Point Pens
      • Fountain Pens
      • Roller Ball Pens
      • Pen Inkwells and Refills
      • Pencil Lead Refills
      • Other Writing Accessories

Personal Accessories

Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.

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This report originates from Passport, our Personal Accessories research and analysis database.

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