Asia Pacific accounts for the bulk of the world’s waste, especially plastics used heavily in beverages, thus there is a pressing need for beverage companies in the region to invest in sustainable packaging. This report analyses consumer trends and regulatory developments regarding sustainability in Asia Pacific, with case studies considering beverage companies’ strategies for achieving greater sustainability.
This report comes in PPT.
Within beverages in Asia Pacific, PET bottles accounted for 45% of total retail packaging in 2023. This is due to the packaging type’s affordability, portability and recyclability. Bottled water is expected to be one of the fastest growing categories for PET bottle packaging between 2023 and 2028, recording a 4% CAGR.
Asia Pacific is seen as a dumping ground for plastic waste, with plastic beverage bottles being one of the leading items. Moreover, given the underdeveloped nature of waste management systems and fragmented recycling ecosystems, recycling rates remain low in the region, resulting in PET bottles frequently ending up in landfills and thus no longer being available for recycling.
More than half of consumers surveyed in Asia Pacific seek to reduce plastic waste, reflecting growing consciousness of sustainability. At the same time, regulations such as Extended Producer Responsibility (EPR) have been increasingly implemented across Asia Pacific, placing pressure on companies to take steps towards achieving plastic circularity.
Businesses in Asia Pacific have been taking steps to strengthen their positions regarding sustainability, such as the use of 100% recycled PET packaging, as well as investing in recycling infrastructure through partnerships, creating an ecosystem to facilitate recycling through establishing recycling points, and providing incentives for consumers to participate.
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