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Delivery leads the consumer foodservice market’s recovery, making up 21% of the global consumer foodservice market in 2024, up from 9% in 2019, according to data analytics company Euromonitor International.
最新レポート「デジタル革命：世界に広がるソーシャルメディアの現状」によると、ベビーブーム世代のソーシャルコマース利用が過去4年間で3ポイント増加し、ミレニアル世代を上回る成長率を示しています。2024年、世界では4人に1人がSNSを通じて買い物をしており、日本でも利用率が徐々に上昇しています。ソーシャルコマースの売上は、2024年時点でEコマース全体の3％を占めており、2029年には5％を超える見込みです。一方で、インフルエンサーへの信頼度は低下傾向にあり、特にInstagramでは商業色の強い投稿への懐疑的な見方が広がっています。
Data analytics company Euromonitor International has been recognised as one of the top forecasters at the prestigious FocusEconomics 2025 Analyst Forecast Awards.
Digital platforms have become the primary consumer touchpoint, according to data analytics company Euromonitor International and Semrush.
Generative AI is disrupting and transforming industries, but consumers are demanding human oversight, reveal findings from global analytics company Euromonitor International.
Rising awareness around sun safety is driving demand for aftersun and self-tanning products in Australia, according to data analytics company Euromonitor International.
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