Henkel AG & Co KGaA
Total report count: 1
Total report count: 1
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Germany-based Henkel is a giant multinational player which recorded value sales gains in beauty and personal care in 2023. The company saw gains in bath and shower, but it continues to slide downward in market share, amid heightened consumer interest in premium categories and dermocosmetics - both of which are outside Henkel's remit. A renewed focus on scientifically formulations and cross-category cosmetic products would enhance Henkel’s future potential.
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