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H&M confronts challenging times due to unprecedented inflation and a global cost-of-living crisis, forcing consumers to rethink their discretionary expenses. Moreover, a sluggish economic recovery in China, coupled with the loss of the Russian and Belarusian markets, exacerbates the obstacles. To tackle these issues, H&M is expanding into new markets, such as Latin America, while diversifying its offerings to include second-hand clothing, plus-sized items, and sportswear.
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