McDonald's Corp

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Global Company Profile Aug 2023

McDonald's is the leading global foodservice player by sales. The company has strong brand recognition globally, with its largest presence in limited-service burger and a smaller presence in cafés. McDonald's continues to innovate through strong delivery and pick-up programmes and a digitally focused loyalty programme. In recent years McDonald's has refocused its growth plan on outlet openings and core menu items of burgers and chicken, along with the expansion of its coffee business.

EUR 600

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