Confectionery
Total report count: 3
Total report count: 3
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Ferrero records growth in sales across all snacks categories globally in 2023 and continues to expand its portfolio with regular acquisitions across all categories. Seasonal confectionery remains an important part of the company’s core activity with careful tailoring to adapt to different markets. Ice cream is Ferrero’s newest category development in which it innovates regularly via its historical brands, Ferrero and Kinder.
The Hershey Co remains one of leading confectionery players with number one brands in categories like countlines, seasonal chocolate and power mints. The company is looking to continue its expansion into savoury snacks, seen recently in the announcement that it was buying two popcorn plants, as well as developing its line-up of BFY and other H&W products, including the recent launch of plant-based innovations under the iconic Reese’s and Hershey’s brands.
As the global leader in chocolate confectionery, gum and fruit and nut bars, Mars Inc is one of the world’s most prominent snacks players. Having overcome the setbacks seen during the pandemic, such as a severe hit to impulse/on-the-go purchases, Mars has been facing up to a post-pandemic world battling high inflation. However, the company will continue to build on its iconic brands at the same time as embracing sustainability as well as expanding its presence in key emerging markets.
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