In 2025, the UK market for sweet biscuits, snack bars and fruit snacks is set to experience robust growth in current value sales, primarily driven by inflation. Despite a slowdown in sugar and wheat prices following their peak in previous years, cocoa prices have surged due to poor harvests in major producing countries. This increase in cocoa prices has bolstered the category's growth in current value sales, although volume sales have lagged some way behind.

Sweet biscuits, snack bars and fruit snacks, are set to record positive retail value growth in Canada in 2025, in addition to positive volume growth. The unusually high food inflation experienced throughout 2023 and much of 2024 significantly eroded volume sales the category, even as retail value sales remained elevated. Although inflationary pressures began to ease in late 2024 and into 2025, price levels have remained high. In categories such as cookies and chocolate-coated biscuits, soaring g

In 2025, sweet biscuits, snack bars and fruit snacks is feeling the impact sluggish growth in China's overall economic environment, continuing the trend from 2024. Both volume and value growth are low through retail, with local consumers adopting more cautious spending habits. Further, rising health consciousness is accelerating the shift away from sweet snacks and resulting in flat growth for the overall category.

Sweet biscuits, snack bars and fruit snacks enjoyed moderate current value growth and more modest retail volume growth in 2025. Sweet biscuits remained the largest subcategory, driven by its strong role in everyday snacking routines and broad household appeal. Although consumption is often habitual, many Danes also perceive sweet biscuits as small treats, particularly in formats suitable for coffee breaks, social occasions, or lunchbox snacks. Brands responded by offering both standard and porti

Despite a decrease in the population, the Japanese sweet biscuits, snack bars and fruit snacks market showed resilience in 2024, but as a reaction to the previous year's performance, 2025 is set to witness a slight decline in volume terms. Amidst rising consumer spending difficulties, snacks that are filling, such as chocolate-coated biscuits, have been well-received in terms of both volume and value. However, the continuous depreciation of the yen has led to increased costs for imported ingredi

Overall growth for sweet biscuits, snack bars and fruit snacks in the US in 2025 is tempered by persistent wellness trends, changing consumer lifestyles and ongoing supply chain disruptions. Increasing use of GLP-1 medications and heightened price sensitivity are leading local consumers to prioritise snacks promising functional ingredients, nutritional transparency and value-driven pricing. Although price increases were scaled back in early 2025, these factors, combined with lingering inflationa

In 2025, sweet biscuits, snack bars and fruit snacks in South Korea is recording only slight growth in both retail value and volume terms, driven mainly by health-oriented subcategories such as fruit snacks, snack bars, and plain biscuits. While these products still account for a relatively small proportion of the overall category, their gradual expansion aligns with a broader shift towards healthier lifestyles among South Korean consumers.

PepsiCo is the clear leader in the global snacks market, holding a particularly strong position in savoury snacks. The company continues to innovate and make strategic acquisitions, as seen with the recent announcement of its planned takeover of Siete Foods, which will boost PepsiCo’s position in permissible snacks, expected to be an increasingly key focus area for the company in the coming years due to changing regulations and rising consumer health consciousness.

Sweet biscuits is a category with deep penetration in India, with a substantial share of sales originating from rural areas. Dominated by key players such as Britannia Industries Ltd and Parle Products Pvt Ltd, the success of their brands hinges significantly on their expansive distribution networks, ensuring consistent accessibility and availability across diverse regions of the country. However, the category faces tough challenges, as India witnessed unseasonal rains in 2023, and droughts in s

Producers of sweet biscuits in Brazil are investing in the “chocobakery” concept, launching cookies with both chocolate filling and coating, alongside double and triple chocolate cookies. Nestlé launched two products under such a concept: Choco Trio and Choco Cookies, both with extra chocolate. However, they are expected to be consumed sparingly when Brazilians desire small moments of indulgence.

The market for sweet biscuits, snack bars and fruit snacks in Thailand is expected to see modest increase in retail volume sales in 2024, following a slight dip in the previous year. While unit price growth is decelerating, the high cost of living continues to strain household budgets. Consequently, discretionary items, such as sweet biscuits, are likely to face heightened pressure as consumers tighten their spending.

Sweet biscuits, snack bars and fruit snacks is achieving decent value and volume growth in Indonesia in 2024. Fruit snacks is seeing the strongest volume growth, while sweet biscuits shows the strongest value growth. However, as seen across snacks generally, consumers continue to limit their spending on non-essential products and seek the best value for money they can find.

Sweet biscuits, snack bars and fruit snacks is expected to continue to see a low retail volume decline in South Africa in 2024. With rising prices, inflation, and the rising cost of living, some consumers are reducing their spending on non-essential items. Lower income consumers are exceptionally vulnerable to price increases, and some have been turning to the informal market, where there are cheaper products available. Nevertheless, filled biscuits is one of the categories within sweet biscuits

The market for sweet biscuits, snack bars and fruit snacks in Malaysia is set to see a stagnant performance in retail volume terms in 2024, continuing the trend of the previous year. However, on a more positive note, the category is expected to see further expansion in constant (real) value terms, thanks to a shift away from plain biscuits towards more indulgent chocolate coated biscuits and cookies, which benefit from higher unit prices. Chocolate coated biscuits have also cannibalised sales fr

Companies across sweet biscuits, snack bars and fruit snacks in Guatemala have continued to update their portfolios in 2024 to meeting the growing demand for indulgent options among consumers. Domestic and international manufacturers alike have introduced more flavourful products containing higher quality ingredients, with major global players being among the most active in this respect. For instance, Kellogg de Centroamérica SA recently expanded its Kellogg’s Komplete snack bars range via the a

Sweet biscuits, snack bars, and fruit snacks is seeing good growth in Kazakhstan in 2024, with robust value supported by high prices, and healthy volume supported by baseline demand. Snack bars, in particular, is seeing robust volume growth across its subcategories, thanks to such products aligning with health and wellness trends, from cereal bars to protein/energy bars. However, consumers remain price-sensitive and are likely to opt for budget-friendly options, which can be evidenced by the sha

Demand for sweet biscuits in Australia continues to decline, while value sales continue to rise due to increasing unit prices amid inflation. Local consumers are also focusing on improving their overall health and wellbeing through their diets. Sweet biscuits, in particular, are perceived as high in sugar with limited nutritional benefits, and often positioned as an indulgent treat.

The market for sweet biscuits, snacks bars and fruit bars in Lithuania will see an improved performance in retail volume terms in 2024, when compared to the previous year. Unlike many other areas within snacks, such as chocolate confectionery or ice cream, these products are not necessarily perceived as an indulgence or a treat by consumers, with plain biscuits seen as an acceptable snack to have between meals. Moreover, while Inflation is falling, food prices remain elevated and plain biscuits

2024 has been a mixed year for sweet biscuits, snack bars and fruit snacks with sales of some products stagnating in retail volume terms, while sales of some others such as dried fruit and cookies are even declining. Despite this, there have also been some positives too, with two of the most notable successes being cereal bars and protein/energy bars, which have been the most dynamic categories in retail volume terms in 2024. The functionality trend is the key driver of sales of snack bars with

Sweet biscuits in Uruguay continued their positive trajectory in 2023, registering healthy growth in retail volume terms for the second consecutive year. This momentum is expected to carry over into 2024. The recovery of real wages has played a significant role in this resurgence, as consumers become more comfortable indulging in treats like sweet biscuits. Promotional activity and discounts offered by leading retail chains such as Disco and Tata further fuelled demand. Manufacturers, having nav

Sweet biscuits, snacks bars and fruit snacks continue to be Uzbekistan’s most popular snack choice and in 2024, it is expected to register both healthy constant value and volume growth. Sweet biscuits continue to dominate sales, though fruit snacks is expected to register the highest value growth. Value sales remain negligible for snack bars.

Sweet biscuits, snack bars and fruit snacks continued to be the largest snack in terms of value sales in Pakistan, with sweet biscuits dominating volume sales. In 2024, in spite of continuing high inflation, the segment is expected to register healthy constant value and volume growth. A stabilising economy is boosting sales. In addition, continuing population growth also boost volume sales. Plain and filled biscuits account for significant volume sales, while cookies and wafers also having notab

Sweet biscuits, snack bars and fruit snacks in the Philippines continue to show some divergence in sales development during 2024. Sweet biscuits benefited from the severe restrictions on consumer mobility amid the (COVID-19) pandemic, with consumers turning to these products for snacks during long periods in the home. On the other hand, more on-the-go options like snack bars and fruit snacks suffered strong decreases in demand. However, as the country continues to emerge out of the pandemic, wit

Sweet biscuits, snack bars, and fruit snacks in Estonia is registering growth in both value and volume terms in 2024 due to their ongoing popularity in the county. Products in this category serve not only as a sweet accompaniment to tea at home, but also as convenient snacks throughout the day, whether at work, school, or when on-the-go.