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As the global leader in chocolate confectionery, gum and fruit and nut bars, Mars Inc is one of the world’s most prominent snacks players. Having overcome the setbacks seen during the pandemic, such as a severe hit to impulse/on-the-go purchases, Mars has been facing up to a post-pandemic world battling high inflation. However, the company will continue to build on its iconic brands at the same time as embracing sustainability as well as expanding its presence in key emerging markets.
Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due increasing pet populations. The company’s focus on becoming carbon neutral is well underway and Royal Canin is pioneering the way forward as the first brand in its pet food range to be certified as carbon neutral.
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