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Unilever ranks sixth in overall snacks sales globally, but is the clear leader in the ice cream category, accounting for a fifth of retail value sales worldwide. However, 2024 is expected to be the last one in which Unilever’s ice cream business was included in the group’s overall earnings figures, with a demerger of this division planned by the company by the end of the 2025 financial year.
Unilever is the number two player in global cooking ingredients and meals, mainly thanks to its leadership of the sauces, dips and condiments category, although it also has a significant presence in meals and soups. Unilever continued to close the gap on leading player Kraft Heinz in 2024, with expectations that it could even overtake it in the coming years.
Unilever Group was the third largest player in beauty and personal care in 2023. Company growth was driven by its broad portfolio of brands, which recorded solid upturns across all categories and regions. The majority of Unilever’s recent activity has been driven by its Growth Action Plan, which aims to improve performance, competitiveness and shareholder return. This has resulted in the disposal of underperforming brands, and stronger capital investment in its “Power Brands”.
Unilever is the second largest home care player globally, deriving most of its revenue from laundry care. The company experienced a slight rise in market share over 2018-2023, with its growth driven by market momentum. Sustainability remains central to the company’s plans, particularly through sustainable packaging innovations. This ties in with Unilever’s aim for faster growth through greater productivity and simplicity.
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