Ting Hsin, through its Master Kong brand, is the leading player in Chinese staple foods, thanks to its strong position in instant noodles. However, the company has a near negligible presence outside of this category and this country, exposing it to the vagaries of the Chinese market, including the fluctuating sales due to the pandemic over the review period, with peaks during years of high COVID-19 case levels (2020, 2022) and troughs in the following years (2021, 2023).
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Euromonitor International's report on Ting Hsin International Group delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Ting Hsin International Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ting Hsin International Group.
Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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