Ting Hsin International Group in Staple Foods

May 2025

Ting Hsin, through its Master Kong brand, is the leading player in Chinese staple foods, thanks to its strong position in instant noodles. However, the company has a near negligible presence outside of this category and this country, exposing it to the vagaries of the Chinese market, including the fluctuating sales due to the pandemic over the review period, with peaks during years of high COVID-19 case levels (2020, 2022) and troughs in the following years (2021, 2023).

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This report comes in PPT.

Overview:

Euromonitor International's report on Ting Hsin International Group delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Ting Hsin International Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ting Hsin International Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ting Hsin International Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Ting Hsin´s global footprint
Chinese sales of instant noodles dominate the company’s packaged food revenues
E-commerce expected to be an increasingly important sales channel
Ting Hsin’s business remains heavily reliant on the Chinese market
Master Kong looks to maintain high environmental standards
Ting Hsin to continue tapping into the e-commerce channel
Ting Hsin expected to slip a place in the rankings
Leading players hold only minor shares in the diverse staple foods market
Ting Hsin’s competitor overlaps are with other Chinese instant noodles players
Noodles in China dominate Ting Hsin’s global food sales
Master Kong is the all-powerful brand name for Ting Hsin
New products reacting to price sensitivity and health concerns
Using celebrities to sell products
Ting Hsin signs deal with fibre technology start-up Alchemy Foodtech
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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