This report examines five key trends reshaping home care: The urgent need for sustainable home care practices addressing water scarcity and microplastic pollution; The increasing market influence of private label and direct-to-consumer brands; The growing consumer demand for wellness-focused products; The implications of the cold and quick wash trend in laundry; and The rising demand for smart cleaning solutions in connected homes. These shifts present both challenges and opportunities for the i
This report comes in PPT.
The rise of smart homes is fuelling demand for intelligent and compatible cleaning solutions that work with AI, robotics and automation. Personalised, sensor-driven cleaning requires ultra-efficient and concentrated products, while connected appliances and robotic cleaners are reshaping consumption and brand loyalty in the industry.
Consumers increasingly prefer cold and quick laundry for convenience and environmental reasons, driven by lifestyle, costs and regulations. However, this trend, alongside liquid detergents and synthetics, can impact hygiene, requiring more effective wash processes and better consumer understanding.
Home's increasing role in wellbeing is boosting demand for self-care and wellness products. With a preference for natural ingredients and hormone health awareness, brands can innovate wellness solutions, and solutions are starting to emerge across home care categories. Ignoring this risks losing market share.
Private label and DTC brands are increasingly challenging big brands by offering good value and direct relationships. Consumers trust private label for comparable quality at better prices, while DTC brands build loyalty with unique products and personalisation. Ignoring these trends risks market share and relevance.
The laundry industry increasingly must tackle water scarcity and microplastic pollution, driven by environmental awareness and scientific findings. Water-intensive practices are unsustainable, and microplastic dangers are concerning. Addressing these issues requires innovation in water-saving products and microplastic reduction.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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