Experiential tourism is expected to increase in the coming years, with a focus on unusual holidays, such as diving, climbing, rallies or safari. Influencers and social media will popularise this type of activity.
The ongoing conflict in Ukraine, and the threat of this spilling over to other countries, is expected to threaten inbound tourism to Poland over the forecast period amid concerns about the safety of travelling to Poland. In order to mitigate this, emphasis will be placed on communicating that Poland is a safe destination and attractive in terms of tourist and communication infrastructure, with competitive prices and rich natural and cultural attractions.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See all of our definitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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